Living Proof: Telling Your Story to Make a Difference: Essential Skills for Advocates and Spokespersons

Living Proof: Telling Your Story to Make a Difference: Essential Skills for Advocates and Spokespersons



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Living Proof: Telling Your Story to Make a Difference: Essential Skills for Advocates and Spokespersons by John Capecci, Timothy Cage

Your personal story has the power to move audiences to act. But how can you make sure you're telling it so it will have the greatest impact?

Living Proof is the first comprehensive guide to telling your personal story as an effective advocate for your cause or organization. Authored by two expert communication trainers, this easy-to-use handbook gathers all the essential skills into one place-everything you'll need to

decide what to tell

deliver your story effectively and authentically

give powerful presentations and great media interviews

Living Proof is for anyone who hopes one persons story can move audiences from apathy to empathy to action-from the mom addressing the school board to the executive director talking to funders, from the advocate interviewed on local radio to the national spokesperson appearing via webcam. Living Proof is written for the millions who stand up and speak out every day.

Product Details

ISBN-13: 9780983870302
Publisher: Granville Circle Press
Publication date: 07/01/2012
Pages: 212
Product dimensions: 5.90(w) x 9.00(h) x 0.80(d)
Age Range: 3 Months

Table of Contents

Introduction 1

Get Ready 7

Chapter 1 Your Story as Living Proof 11

Answering the Call 12

Why Stories Work 15

Exercise: My Six- Word Reason 20

When Stories Work 22

The Five Qualities of Effective Advocacy Stories 27

Chapter 2 Map Your Experience 31

Explore the Entire Landscape 32

Exercise: Story Map 34

Chapter 3 Find and Focus Your Story 37

Choose What to Tell 38

Exercise: What Makes the Cut? 41

Focus on Your Goals and Audience 44

Exercise: Link to Your Goals and Audience 45

Focus on Key Messages 47

Exercise: Compose Key Messages 49

Exercise: Link to Key Messages 51

Chapter 4 Name the Change 53

Stories Are about Change 54

Exercise: Name Your Change 61

Chapter Five: Craft Your Story 63

From Experience to Story 64

Assemble the Flexible Story 66

Exercise: Right-Size Your Story 70

The Language of Lived Experience 72

Exercise: Make Language Live 75

Hooks and Headlines 77

Exercise: Hook Your Audience 78

Chapter 6 Frame It 81

Provide Perspective 82

Exercise: Build and Name Your Frames 85

Chapter 7 Deliver Powerful Presentations 87

From Talks to Keynotes 88

Being Audience-Centered 91

The Speaking Context 94

Strategic Structures 97

A Recipe for Action 102

Chapter 8 Give Great Interviews 107

The Media Opportunity 108

Know Your Target Audience 110

The Interview Context 113

Stay in Story and on Message 116

Exercise: Bridge from Anywhere 121

Chapter 9 Practice 123

Speak Improvisationally 124

Good Practice Habits 127

Exercise: Eight Practice Runs 131

Chapter 10 Where Stories Lead 135

Stepping Forward, Making a Difference 136

Public Speaking: Tips and Tools 141

Delivery Tips 142

Handling Questions from the Audience 150

Speaking Prep Sheets 153

Media Interviews: Tips and Tools 163

Interview Tips 164

Interview Formats 168

Handling Questions from a Reporter 174

Interview Prep Sheets 176

Index 181

References 187

Acknowledgments 191

About the Authors 193

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