Dorrell opened his gallery in 1991 and has been advancing artists’ careers on a national level ever since. This is an updated edition of his original book, covering critical subjects that he didn't before and expanding on others, written in the same honest tone. With clients such as Warner Brothers and H&R Block, Dorrell knows how to land the big deals, as well as how to win the trust of private collectors. He presents the information so that any artist can follow the steps laid out in this book, and begin assembling a career that works. Whether instructing on how to get your work into a gallery, or how to handle self-doubt, he knows his ground. He also tells the story of his gallery’s shaky start, from his initial failures to his many successes. Having survived the Great Recession, Dorrell provides many firsthand observations on the culture of greed and corruption that brought it about and how that relates to artists as well.
|Edition description:||Second Edition|
|Product dimensions:||6.00(w) x 8.90(h) x 0.30(d)|
About the Author
Paul Dorrell founded Leopold Gallery in 1991. His clients include Warner Brothers, the Kansas City Chiefs, H&R Block, the Kauffman Foundation, and thousands of private collectors. Reared in Kansas City and educated at the University of Kansas, he has spent years roaming America by motorcycle. He has lived in Alaska, Los Angeles, New York, and Italy, but makes his home in Kansas City. He has written for numerous art magazines, and spoken at venues such as the Rhode Island School of Design and the Art Students League of New York. He is also dedicated to mentoring teenage artists from urban areas, and helping them get into college. To learn more about his work, go to leopoldgallery.com.
Table of Contents
Career Checklist 14
Chapter 1 17
Who Am I?
Who Are You?
Wonder Bread, Seven-Grain, and the Regional Renaissance
Stieglitz, Guggenheim, You and Me
Now, Let Us Begin
Chapter 2 33
Why On Earth Did You Choose This Profession?
Conformist or Nonconformist?
Are You Selfish?
The Bohemian Life
Depression: The Artist's Malaise
Neurosis: The Artist's Badge
Chapter 3 49
Where to Live
Television and the Mass Media
The Simple Art of Reading
Chapter 4 61
How Will You Know When You're Ready to Show Publicly?
Establishing Goals and Setting Deadlines
Photographing Your Work
Portfolios and Presentation Folders
Pricing Your Work
Chapter 5 77
Where to Show in the Beginning
Postcards and Newsletters
Recap on Sending out a Press Release
Chapter 6 105
New York: What It Means and What It Doesn't
How Do You Learn About the Shows?
Shows I've Done
A Typical Show
Chapter 7 115
A Common Enough Beginning
The First Gallery
The Second Gallery
Passing Poles Like Pickets
Saving the Ship
The Third Gallery
Saving the Ship-Again
Chapter 8 161
Getting into the Galleries
Choosing the Right Gallery
Coming to an Agreement
You're in a Gallery: Now What?
Your First One-Woman, One-Man Show
Galleries in Other Cities
Your Relationship With Your Dealers
Chapter 9 179
Clients, Rich and Otherwise
How Do You Land a Commission on Your Own?
Other Types of Commissions
Letter of Agreement
Commissioned Paintings Through Galleries
Public Calls for Artists
When Should You Encourage Clients to Utilize Your Copyright?
Working with Interior Designers
Working with Architects
Contractors and Developers
Chapter 10 197
Corporate Culture: The Good, the Bad, and the Corrupt
Charity Art Auctions
Tax Write-Offs and Related Issues
Chapter 11 213
Utilizing Reproductions in Magazines and as Prints
Compromise, and One Example of It
Museums: Gaining Their Acceptance
Snobbery: Another Word for 'Wasted Intelligence'
Chapter 12 233
Most Helpful Customer Reviews
I love this book, there is a lot of personal information. OK, but really not needed. The 'guide' part of the book is what is the most helpful. As a struggling artists in the South, I feel this will help me get a grip on my career.