Living the Dream: Putting your creativity to work (and getting paid)

Living the Dream: Putting your creativity to work (and getting paid)

by Corwin Hiebert


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Living the Dream is a business book for creative people. It provides the insights and action steps they need to confidently put their skills and passions to work, to make the best business decisions possible, all in service of the ultimate goal--to make a living doing what they love.

This inter-disciplinary, no-holds barred guidebook is for emerging and established creative small business owners. It delivers management, marketing ideas, and principles that can make independent creative work stress free and financially rewarding. Living the Dream is void of useless references to big companies, celebrity CEOs, or industry inbreeding. Instead, it gives creative people the real goods on proven business-building strategies without all the mumbo jumbo. This powerhouse of a book is focused on how to be successful and creative as a freelancer or small business owner. Through interviews, case studies, and features, the industry pros and subject matter experts provide the wisdom, objectivity, and context that creatives need. It's all about being creative and getting paid.

Product Details

ISBN-13: 9780321843104
Publisher: New Riders
Publication date: 11/29/2012
Pages: 288
Product dimensions: 7.00(w) x 8.90(h) x 0.60(d)

About the Author

Corwin Hiebert is a successful small business owner whose boutique firms (Taendem Agency and Creative Speakers Bureau) provide management and marketing services to creative entrepreneurs, educators, and visual artists, including world-renowned photographer and author David duChemin. As the co-founder of both CREATIVEMIX (an ideation community) and (resources for creative freelancers), Corwin passionately helps creative people turn their dreams into reality one good business decision at a time. He lives the dream with his wife and business partner Eileen Rothe in Vancouver, Canada.

Table of Contents


1. Establishing Your Creative Capital
• Defining and Refining Your Skills
• Finding Your Creative Mix
• Being Educated and Getting Schooled
• Creative Work Should Be Hard
• Turning Your Assets into Value

2. Planning For Success
• Being in Business With Yourself
• Clarifying Your Business Offering
• Understanding Your Marketplace
• Preparing a Business Plan that Doesn’t Suck

3. Creating a Workflow That Works for You
• Winning the Battle And The War
• Making the Most of Your Home Office
• Build a Schedule that You’ll Love
• Planning a Project Like a Smarty-Pants

4. Making the Most of Your Meetings
• Running a Meeting
• Attending a Meeting
• Selling at a Meeting

5. Getting Clients to Love You
• Understanding Your Clients’ Needs and Wants
• Establish a Scope of Work
• Fitting In and Standing Out

6.Getting the Law on Your Side
• Letting the Legal Beagle Out of the Dog House
• Starting Your Business on the Right Foot
• Doing Deals that Make Sense
• Putting Your Legal Documents into Action

7.Understanding Those Pesky Finances
• Risking It All Without Risking Your Future
• Building a Pricing Strategy
• Asking for Money and More
• Borrowing Money and Making It Count

Part I Summary: Your Management Style


8. Generating Demand for Your Services
• Eliciting Curiosity
• Developing Auteur-like Attitude
• Creating a Marketable Brand
• Putting Your Brains and Your Brand into Action

9. Building a Marketing Strategy
• Creating a Marketing Plan That Doesn’t Suck
• Preparing a Marketing Mix
• Focusing on Bottom Line ROI
• Assessing Your Marketing Impact
• Planning a Think & Drink

10. Doing Self-Promotion Right
• Adjusting Your Attitude About Selling
• Succeeding Through Subtle Persuasion
• Fostering Real Word of Mouth

11. Making Your Mark Through Collaboration
• The Collaboration Effect
• Finding the Right Collaborators
• Choosing the Right Project
• Making a Collaboration Awesome
• Building a Buzz
• Being a Fan and a Follower

12. Networking in the Real World
• Being the Lone Ranger Not a Loner
• Creating Your Own Sphere of Influence
• Building a Proximity Plan

13. Creating a Web-presence
• Shaking Your Digital Head(space)
• Marketing to Your Social Networks
• Leveraging Your Digital Assets

14. Producing Collateral Not Damage
• Making Your Creative Work Touchable
• Putting Your Business Card in its Place
• Portfolios and All That Jazz

Part II Summary: Your Marketing Style

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Living the Dream: Putting your creativity to work (and getting paid) 5 out of 5 based on 0 ratings. 1 reviews.
jazzyval More than 1 year ago
If you aren’t Living the Dream — here’s how As a writer and book publisher — which includes being an entrepreneur, accountant, billing clerk, promoter, carpenter, and dishwasher — I knew I had the right help available when I opened the Introduction to Corwin Hiebert’s Living the Dream — Putting your creativity to work. Not only does Hiebert explain the need for creativity in areas thought to be mundane, but he offers ways to do it. And he writes like he’s sitting across the table sipping a cuppa. The early chapters help with the “business” end of any entrepreneurial business, from business planning to lining up professionals to keep you legal and unencumbered. (Gee whiz, this guys seemed to be inside my head.) He shows how to arrange an office, schedule time, work with clients, FIND new clients, and manage money (everything from how to bill to how to invest). The later chapters became an even greater help for me. He took my hand and led me into the marketing maze. Writers often have trouble with self-promotion, and Hiebert removes all doubts about how to generate business and let clients know who and where I am, and what I do. In the author’s words, “It’s all about being creative and getting paid.” First, he underlines the importance of the “logo” (calling it a “brandmark” as opposed to the ever-popular “branding”). Who’da thought? In this era, most confusing for anyone who didn’t grow up with fingers glued to computer keys, he thoroughly explores ways to network by using the Internet, social media, and websites, all the ways to create your identity share with the world — yes, the world — while protecting your creative work. Is this book for you? Are you a 9-to-5er with a hobby you’d like to turn into a productive business? Do you consider yourself a left-brain engineer with no creative bones (you’re not, you know)? Are you a struggling entrepreneur with a small business going nowhere? Are you a starving freelancer with a lot of talent and no place to share it? Are you living your dream? Hiebert’s book is changing lives, even though it’s been “out” only a short time. I know; it is changing mine.