The business case for Sustainability or Corporate Responsibility will never be strong enough to support an isolated business in its competition against the unscrupulous. The progressive vanguard reaches a point where it can advance no further without rendering itself uncompetitive. That is, unless advocacy and public policy intervention change the rules and shift the bar for the allowable lowest common denominator. With the base reset, so is the bar of aspiration. New rules enable new behaviors, with players competing on a fairer, more sustainable footing. This groundbreaking book, Lobbying for Good, describes how far-sighted businesses are rebooting the game, throwing off cultural inhibitions and sticking their head above the parapet to advocate progressive legislative change. The authors describe a strategic opportunity to get on board the next wave of CSR – the most radical and impactful yet and explain how finely-tuned and well-delivered lobbying for good can be an extremely cost-effective brand-enhancement tool. Against a backdrop of general mistrust in business lobbying, learn how leaders are making it work and lobbying for good.
About the Author
Paul Monaghan was architect of much of the UK co-operative movement’s ethical and environmental excellence for nearly two decades. This included the creation of world-class programs of advocacy and progressive public policy intervention, as well as environmental management, ethical finance and sustainability reporting. He has worked across sectors as diverse as Banking, Food, Pharmacy, Funerals and Travel. Paul established Up the Ethics in 2013 to help corporate pioneers of Corporate Responsibility and Sustainability to take the next steps and help precipitate much needed systematic change.
Philip E. Monaghan is CEO of Infrangilis, a research agency on the green economy. Prior to launching Infrangilis, his career included half a decade with AccountAbility where he helped establish the NGO’s global advocacy leadership on corporate governance standards, before which he learned his trade in the private sector with engineers the WSP Group. He is also author of the books Hard to Make, Hard to Break and Sustainability in Austerity.
Table of Contents
Chapter 1: Introduction * The inconvenient truth * Pioneers of Lobbying for Good * Into the lightChapter 2: The New Pioneers * Big businesses mobilising their big machines * Unilever * IKEA * Joining together for a cause – strength in numbers * ClimateWise * Aviva & the Corporate Sustainability Reporting Coalition * Maersk Line & the Sustainable Shipping Initiative * Alliance Boots & the Circular Economy Task Force * You do not have to be big to drive change Co-operative Energy * Main Street Alliance * The rise of social enterprise and B-CorpsChapter 3: Developing your approach to Lobbying for Good * Towards performance excellence * Select the issue * Build the narrative * Mobilise resources * Construct the L4G Advocacy Strategy