Lobbying for Good

Lobbying for Good

by Paul Monaghan, Philip Monaghan

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Product Details

ISBN-13: 9781910174128
Publisher: Taylor & Francis
Publication date: 05/28/2014
Series: DoShorts Series
Pages: 70
Product dimensions: 5.50(w) x 8.00(h) x 0.18(d)

About the Author

Paul Monaghan was architect of much of the UK co-operative movement’s ethical and environmental excellence for nearly two decades. This included the creation of world-class programs of advocacy and progressive public policy intervention, as well as environmental management, ethical finance and sustainability reporting. He has worked across sectors as diverse as Banking, Food, Pharmacy, Funerals and Travel. Paul established Up the Ethics in 2013 to help corporate pioneers of Corporate Responsibility and Sustainability to take the next steps and help precipitate much needed systematic change.

Philip E. Monaghan is CEO of Infrangilis, a research agency on the green economy. Prior to launching Infrangilis, his career included half a decade with AccountAbility where he helped establish the NGO’s global advocacy leadership on corporate governance standards, before which he learned his trade in the private sector with engineers the WSP Group. He is also author of the books Hard to Make, Hard to Break and Sustainability in Austerity.

Table of Contents

Chapter 1: Introduction
* The inconvenient truth * Pioneers of Lobbying for Good * Into the light

Chapter 2: The New Pioneers
* Big businesses mobilising their big machines * Unilever * IKEA * Joining together for a cause – strength in numbers * ClimateWise * Aviva & the Corporate Sustainability Reporting Coalition * Maersk Line & the Sustainable Shipping Initiative * Alliance Boots & the Circular Economy Task Force * You do not have to be big to drive change Co-operative Energy * Main Street Alliance * The rise of social enterprise and B-Corps

Chapter 3: Developing your approach to Lobbying for Good
* Towards performance excellence * Select the issue * Build the narrative * Mobilise resources * Construct the L4G Advocacy Strategy

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