Logo Design Love: A Guide to Creating Iconic Brand Identities (Voices That Matter Series)by David Airey
There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar
In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last.
David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more.
Readers will learn:
- Why one logo is more effective than another
- How to create their own iconic designs
- What sets some designers above the rest
- Best practices for working with clients
- 25 practical design tips for creating logos that last
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I've been following David Airey's design blogs for quite a while now so I already knew him as a clear-eyed and extremely talented designer. So when I discovered that he was writing a book on the thought and design process involved in the creation of logos I started setting aside my spare change in preparation. David has a way of explaining concepts and practical matters that makes them seem so obvious you wonder how it is that you didn't think of them yourself. But then so many things seem obvious once someone shows you the way and David is as personable a guide as one could want. He illustrates his points with well-chosen examples as well as, of course, lessons from his own experiences in the business. Whether you're a designer already or just starting out, if you have any interest at all in logo design this book is a wonderful jumping off point for learning the ins and outs; what to do and what to avoid.
Great content, easy short read, a lot of honesty, and has very important things in it. I'll keep it on my desk for reference for sure. A great reminder to get back to how it's supposed to be. (Getting back to the sketch book.) The books a great insight into things in a refreshing way. I wish there were more books that showed the sketchbook and brainstorming process like this one does. If I had to suggest something I'd recommend seeing more color studies to see different ways people think about the color stage.
This book really delivers more than it advertises in my opinion. David takes you through every facet of the logo development process using fresh and relevant real world examples. What makes this book so great is that while it details the philosophy and practice of successful branding, it takes it a step further and discusses client/designer relations during and after logo development process in "The Art of the Conversation" chapter. All that makes it worth the buy, but to take things further David includes a chapter about keeping yourself motivated as a designer as well as a Q and A section where he answers a number of general design related questions like "How much should I be charging?" or "Make makes for a good online portfolio?" It's well organized and divided into manageable chunks. And in case you aren't the kind of person who retains what they read the first time, there's a section that summarizes all the key points in the book with 25 short and sweet paragraphs. I highly recommend this book to all graphic designers whether you work heavily in brand development or not.
The book is very well written and engaging. I liked the fact that David took it a step further by giving advice in different areas of design and answering frequently asked questions. What was great about it was the fact that I could relate to the topics discussed, whether it is the mistakes we have all come to face, or successes. I would definitely recommend this book for any graphic designer specializing in Corporate Identities.