by Ludovic Houplain


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Logobook by Ludovic Houplain

Signs of our times: A monumental logo compilation

The 2009 Academy Award-winning animated short Logorama, focusing on the use of logos and brands, became a point of reference for corporate culture. Conceived by H5 design studio in Paris, the movie tells the story of our times through the products and services that surround us on a daily basis. Ludovic Houplain, studio director and co-director of the film, conducted an extensive year-long research project, collecting over 40,000 symbols and trademarks that represent our world today.

The monumental archive Houplain amassed is the foundation of this ultimate logo reference guide, featuring approximately 7,000 specimens organized alphabetically, with information about the designers, year of creation, country, brand, and company. Moreover, the book includes an extensive critical essay on brand culture by French philosopher Gilles Lipovetsky, and an introduction by Ludovic Houplain explaining the creation process of the film Logorama, from its inception to its finalization.

Logobook is a must-have for any designer, student, or marketing professional, and will be equally fascinating to anyone interested in contemporary culture.

Text in English, French, and German

Product Details

ISBN-13: 9783836534130
Publisher: Taschen America, LLC
Publication date: 05/15/2013
Pages: 808
Product dimensions: 7.10(w) x 9.70(h) x 2.40(d)

About the Author

Ludovic Houplain is the founder of H5, a multidisciplinary design studio established in 1996 in Paris, and co-director of the Oscar-winning short animation film Logorama in 2009. His inventive work for music and cultural institutions as well as luxury industry and advertising can be seen in association with big names like Air, Dior, Cannes Festival, Audi, Citroën, among others.

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