A neuroscientist-and corporate executive-reveals that the key to making a thriving business is contained in the physiology of the brain and shows how to transform puny firecrackers into big sticks of dynamite.
|Publisher:||Tantor Media, Inc.|
|Edition description:||MP3 - Unabridged CD|
|Product dimensions:||5.30(w) x 7.50(h) x 0.60(d)|
|Age Range:||18 Years|
About the Author
Eric Haseltine is the president and managing partner of Haseltine Partners LLC and has held senior positions at the National Security Agency, Disney Imagineering, and Hughes Aircraft.
Kirby Heyborne is an accomplished actor, musician, and comedian who has received a number of AudioFile Earphones Awards for his audiobook narrations. He has had starring roles in over a dozen features and many short films. Kirby is also a cofounder and director of the Los Angeles-based improv comedy group The Society.
Table of Contents
Introduction Why You Shouldn't Buy This Book xiii
1 The Ancient Script 1
2 The Brain's Playbook 22
3 Pursuing the Distant Win 41
4 Blinkers and Blind Spots 56
5 Turning Others' Failures into Your Successes 77
6 Secret Weapons 84
7 Bringing Big Bangs Back From the Future 114
8 The Language of the Heart 137
9 Light Long Fuses and Leave 158
10 In Defense of Tribalism 180
11 Lighting Fuses as a Way of Life 204
12 Keeping Long Fuses Lit 223
What People are Saying About This
"Narrator Kirby Heyborne reads with a sophisticated maturity that sneaks up on listeners. . . . It's a perfect vehicle for the gravitas of the writing." -AudioFile