"If two people always agree, one of them is unnecessary," Henry Ford once said.
He was on to something: The best businesspeople suggest alternatives to ideas and strategies. When practiced effectively, this can lead to innovations that dramatically boost sales.
Edward F. Schultz, a leading consultant to businesses both big and small, explains why conventional or group thinking results in conventional results--something no business owner wants. The key to lasting success is engaging in differential thinking, which will allow you to.
- retain top-quality employees;
- help customers achieve their goals;
- provide employees with the support they need to succeed;
- reduce inefficiencies and ineffectiveness; and
- achieve small, incremental goals on the way to your ultimate target.
Each chapter includes separate insights designed to address a different element of leadership, weaving together theory and practical application.
Filled with real-life scenarios on coaching employees and managers, this guidebook for owners, leaders and entrepreneurs will get you the bottom-line results you crave. But you'll only get them when you Look Beyond the Obvious.
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Most Helpful Customer Reviews
Complex ideas are presented in a clear and easy to read fashion. At the end of this book you will have entirely new strategies for your business, your career, and your life!