This Element is an excerpt from Do the Right Thing: How Dedicated Employees Create Loyal Customers and Large Profits (9780132343343) by James F. Parker. Available in print and digital formats.
What you can learn from Southwest Airlines about recruiting and hiring: how to get the best without necessarily paying the most!
Every year, Southwest Airlines receives well over 100,000 resumes, from which it may hire 1 or 2 percent of the applicants. One pundit did a statistical analysis and concluded that it was more difficult for an aspirant to be hired at Southwest Airlines than it was to be accepted at Harvard....
About the Author
James F. Parker served as Chief Executive Officer and Vice-Chairman of the Board of Southwest Airlines Co. from June 2001 through July 2004, three of the airline industry's most challenging years. He is a member of the Advisory Council for the MIT Leadership Center at MIT's Sloan Business School. A lawyer by trade, he spent 16 years as General Counsel of Southwest Airlines before being selected to lead the company. He is currently a member of the Board of Directors of Texas Roadhouse Restaurants, Inc.