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McGraw-Hill Higher Education
Loose-Leaf Business and Admin Communication & ConnectPlus Access Code Card / Edition 10

Loose-Leaf Business and Admin Communication & ConnectPlus Access Code Card / Edition 10

by Kitty Locker, Donna Kienzler

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Loose-Leaf Business and Admin Communication & ConnectPlus Access Code Card / Edition 10

Binder Ready Loose-Leaf Text – ISBN 9780077419530 - This full featured text is provided as an option to the price sensitive student. It is a full 4 color text that’s three whole punched and made available at a discount to students. Also available in a package with Connect – ISBN 9780077919764.

Product Details

ISBN-13: 9780077919764
Publisher: McGraw-Hill Higher Education
Publication date: 09/28/2014
Product dimensions: 8.30(w) x 10.90(h) x 1.00(d)

About the Author

Kitty O. Locker was an Associate Professor of English at The Ohio State University, where she taught courses in workplace discourse and research methods. She received her B.A. from DePauw University and her M.A. and Ph.D. from the University of Illinois at Urbana. She also wrote Business and Administrative Communication (6th ed., Irwin/McGraw-Hill, 2003), The Irwin Business Communication Handbook: Writing and Speaking in Business Classes (1993), and co-edited Conducting Research in Business Communication (1988). Her consulting clients included URS Greiner, Abbott Laboratories, the Ohio Civil Service Employees Association, AT&T, and the American Medical Association. In 1994–95, she served as President of the Association for Business Communication (ABC). From 1997 to 2000, she edited ABC’s Journal of Business Communication. She received ABC’s Outstanding Researcher Award in 1992 and ABC’s Meada Gibbs Outstanding Teacher Award in 1998.

Table of Contents

Part One: The Building Blocks of Effective Messages

Chapter 1: Succeeding in Business Communication

Chapter 2: Adapting Your Message to Your Audience

Chapter 3: Building Goodwill

Chapter 4: Navigating the Business Communication Environment

Part Two: The Communication Process

Chapter 5: Planning, Composing, and Revising

Chapter 6: Designing Documents

Chapter 7: Communicating across Cultures

Chapter 8: Working and Writing in Teams

Part Three: Basic Business Messages

Chapter 9: Sharing Informative and Positive Messages with Appropriate Technology

Chapter 10: Delivering Negative Messages

Chapter 11: Crafting Persuasive Messages

Part Four: The Job Hunt

Chapter 12: Building Résumés

Chapter 13: Writing Job Application Letters

Chapter 14: Interviewing, Writing Follow-Up Messages, and Succeeding in the Job

Part Five: Proposals and Reports

Chapter 15: Planning and Researching Proposals and Reports

Chapter 16: Creating Visuals and Data Displays

Chapter 17: Writing Proposals and Progress Reports

Chapter 18: Analyzing Information and Writing Reports

Chapter 19: Making Oral Presentations

Appendix A: Formatting Letters, Memos, and E-Mail Messages

Appendix B: Writing Correctly

Appendix C: Citing and Documenting Sources

Appendix D: Formatting a Scannable Resume

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