Loose Leaf Version for Media and Culture / Edition 8

Loose Leaf Version for Media and Culture / Edition 8

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Bedford/St. Martin's

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Loose Leaf Version for Media and Culture / Edition 8

The #1 introduction to mass communication, Media & Culture goes beyond the basic facts and presents students with a critical and cultural perspective on the media. A unique five-step process encourages media literacy and focuses on the reciprocal relationship between the mass media and our shared culture, helping students to become active participants in the media. The current examples, compelling storytelling, and cutting-edge new design also help to keep students engaged. Now, this groundbreaking new edition has been revised from top to bottom making it a better learning tool than ever before.

Product Details

ISBN-13: 9780312542214
Publisher: Bedford/St. Martin's
Publication date: 03/04/2011
Edition description: Eighth Edition
Pages: 616
Product dimensions: 8.30(w) x 10.70(h) x 0.60(d)

Table of Contents

Part 1: Mass Media and the Cultural Landscape

Chapter 1: Mass Communication: A Critical Approach

Culture and the Evolution of Mass Communication

Oral and Written Eras in Communication

The Print Revolution

The Electronic and Digital Eras

The Age of Convergence

Mass Media and the Process of Communication

The Evolution of a New Mass Medium

The Linear Model of Mass Communication

A Cultural Approach to Mass Communication

Stories — the Foundation of Mass Communication

The Power of Media in Everyday Life

Surveying Tthe Cultural Landscape

Culture as a Skyscraper

Culture as a Map

Cultural Values of the Modern Period

Shifting Values in Postmodern Culture

Critiquing Media And Culture

Media Literacy and the Critical Process

Benefits of a Critical Perspective

Extended Case Study: Video Games and Storytelling


Chapter 2: The Internet and New Technologies: The Media Converge

The Evolution of the Internet

The Birth of the Internet

The Net Widens

Web 1.0: The World Begins to Browse

The Commercial Structure of the Web

The Internet Today: Web 2.0

Instant Messaging


Wiki Web Sites

Social Networking Sites

Massively Multiplayer Online Role-Playing Games (MMORPG)

Web 3.0

Ownership Issues on the Internet

Dividing up the Web

Advertising on the Internet

Alternative Voices

Security, Appropriateness, and Access

Security: The Challenge to KeepPersonal Information Private

Appropriateness: What Should Be Online?

Access: The Fight to Prevent a Digital Divide

The Internet and Democracy


Part 2: Sounds and Images

Chapter 3: Sound Recording and Popular Music

The Development of Sound Recording

From Cylinders to Disks: Sound Recording Becomes a Mass Medium

From Phonographs to CDs: Analog Goes Digital

From MP3s to the Future: Recordings in the Internet Age

The Rocky Relationship between Records and Radio

U.S. Popular Music and the Formation of Rock

The Rise of Pop Music

Rock and Roll Is Here to Stay

Rock Muddies the Waters

Battles in Rock and Roll

A Changing Industry: Reformations in Popular Music

The British Are Coming!

Motor City Music: Detroit Gives America Soul

Folk and Psychedelic Music Reflect the Times

Punk, Grunge, and Alternative Respond to Mainstream Rock

Hip-Hop Redraws Musical Lines

The Business of Sound Recording

Music Labels Influence the Industry

Making, Selling, and Profiting from Music

Alternative Voices

Sound Recording, Free Expression, and Democracy


Chapter 4: Popular Radio and the Origins of Broadcasting

Early Technology and the Development of Radio

Maxwell and Hertz Discover Radio Waves

Marconi and the Inventors of Wireless Telegraphy

Wireless Telephony: De Forest and Fessenden

Regulating a New Medium

The Evolution of Radio

The RCA Partnership Unravels

Sarnoff and NBC: Building the "Blue" and "Red" Networks

Government Scrutiny Ends RCA-NBC Monopoly

CBS and Paley: Challenging NBC

Bringing Order to Chaos with the Radio Act of 1927

The Golden Age of Radio

Radio Reinvents Itself

Transistors Make Radio Portable

The FM Revolution and Edwin Armstrong

The Rise of Format and Top 40 Radio

Resisting the Top 40

The Sounds of Commercial Radio

Format Specialization

Nonprofit Radio and NPR

Radio Goes Digital

The Economics of Broadcast Radio

Local and National Advertising

Manipulating Playlists with Payola

Radio Ownership: From Diversity to Consolidation

Alternative Voices

Radio and the Democracy of the Airwaves


Chapter 5: Television and the Power of Visual Culture

The Origins and Development of Television

Early Innovations in TV Technology

Controlling Content — TV Grows Up

The Quiz-Show Scandals Diminish the Promise of TV

Major Programming Trends

TV Information: Our Daily News Culture

TV Entertainment: Our Comic Culture

TV Entertainment: Our Dramatic Culture

Other Enduring Trends and Reality TV

The Rise and Fall of Public Television

The Decline of the Networks

New Technologies Reduce Network Control

Government Regulations Temporarily Restrict Network Control

Emerging Networks Target Youth and Minority Markets

Digital Technology Changes Our Experience of Television

The Economics of Television

Prime-Time Production

Prime-Time Distribution

Syndication Keeps Shows Going and Going...

Measuring Television Viewing

Alternative Voices

Television, Culture, and Democracy


Chapter 6: Cable: A Wired versus Wireless World

Technology and the Development of Cable

CATV — Community Antenna Television

The Wires and Satellites behind Cable Television

Cable Threatens Broadcasting

Balancing Cable’s Growth against Broadcasters’ Interests

Franchising Frenzy

The Telecommunications Act of 1996

Cable Comes of Age

Cable Targets Niche Audiences

Basic Cable Services

Premium Cable Services

Challenges to Cable: DBS and Cell Phones

DBS: Cable without Wires

Cell Phones, Mobile Video, and WiMax

The Major Cable and DBS Corporations

The Effects of Consolidation

Alternative Voices

Democracy and Cable in a Wired / Wireless World

Chapter 7: Movies and the Impact of Images

Early Technology and the Evolution of Movies

The Development of Film

The Introduction of Narrative

The Arrival of Nickelodeons

The Rise Of The Hollywood Studio System




The Studio System’s Golden Age

Hollywood Narrative and the Silent Era

The Introduction of Sound

The Development of the Hollywood Style

Outside the Hollywood System

The Transformation of the Studio System

The Hollywood Ten

The Paramount Decision

Moving to the Suburbs

Television Changes Hollywood

Hollywood Adapts to Home Entertainment

The Economics of the Movie Business

Production, Distribution, and Exhibition Today

The Major Studio Players

Movies Adjust to the Digital Age

Alternative Voices

Popular Movies And Democracy


Part 3: Words and Pictures

Chapter 8: Newspapers: The Rise and Decline of Modern Journalism

The Evolution of American Newspapers

Colonial Newspapers and the Partisan Press

The Penny Press Era: Newspapers Become Mass Media

The Age of Yellow Journalism: Sensationalism and Investigation

Competing Models of Modern Print Journalism

"Objectivity" in Modern Journalism

Interpretive Journalism

Literary Forms of Journalism

Contemporary Journalism in the TV and Internet Age

Categorizing News and U.S. Newspapers

Consensus vs. Conflict: Newspapers Play Different Roles

Ethnic, Minority, and Oppositional Newspapers

Newspaper Operations

Challenges Facing Newspapers

Readership Declines Only in U.S.

Joint Operating Agreements Combat Declining Competition

Newspaper Chains Consolidate Ownership

Newspapers Go Digital to Survive

Blogs Challenge Newspapers’ Authority Online

Alternative Voices

Newspapers and Democracy


Chapter 9: Magazines in the Age of Specialization

The Early History of Magazines

The First Magazines

Magazines in Colonial America

U. S. Magazines in the 19th Century

National, Women's, and Illustrated Magazines

The Development of Modern American Magazines

Social Reform and the Muckrakers

The Rise of General-Interest Magazines

The Fall of General-Interest Magazines

The Domination of Specialization

Men’s and Women’s Magazines

Sports, Entertainment, and Leisure Magazines

Magazines for the Ages

Elite Magazines

Minority-Targeted Magazines

Supermarket Tabloids

Online Magazines and Media Convergence

The Organization and Economics of Magazines

Magazine Departments and Duties

Major Magazine Chains

Alternative Voices

Magazines in a Democratic Society


Chapter 10: Books and the Power of Print

The History of Books From Papyrus to Paperbacks

The Development of Manuscript Culture

The Innovations of Block Printing and Movable Type

The Gutenberg Revolution: The Invention of the Printing Press

The Birth of Publishing in the United States

Modern Publishing and the Book Industry

The Formation of Publishing Houses

Types of Books

Trends and Issues in Book Publishing

Influences of Television and Film

Audio Books


Preserving and Digitizing Books

Censorship and Banned Books

Ownership Patterns

The Structure of Book Publishing

Selling Books: Stores, Clubs, and Mail Order

Alternative Voices

Books and the Future of Democracy


Part 4: The Business of Mass Media

Chapter 11: Advertising and Commercial Culture

Early Developments in American Advertising

The First Advertising Agencies

Advertising in the 1800s

Promoting Social Change and Dictating Values

Early Ad Regulation

The Shape of U.S. Advertising Today

The Influence of Visual Design

Types of Advertising Agencies

The Structure of Ad Agencies

Business Trends in Internet Advertising

Persuasive Techniques in Contemporary Advertising

Conventional Persuasive Strategies

The Association Principle

Advertising as Myth

Product Placement

Commercial Speech and Regulating Advertising

Critical Issues in Advertising

Watching over Advertising

Alternative Voices

Advertising, Politics, and Democracy

Advertising’s Role in Politics

The Future of Advertising


Chapter 12: Public Relations and Framing the Message

Early Developments in Public Relations

P. T. Barnum and Buffalo Bill

Big Business and Press Agents

The Birth of Modern Public Relations

The Practice of Public Relations

Approaches to Organized Public Relations

Performing Public Relations

Public Relations during a Crisis

Tensions between Public Relations and the Press

Elements of Professional Friction

Shaping the Image of PR

Alternative Voices

Public Relations and Democracy


Chapter 13: Media Economics and the Global Marketplace

Analyzing the Media Economy

The Structure of the Media Industry

The Performance of Media Organizations

The Internet Changes the Game

The Transition to an Information Economy

Deregulation Trumps Regulation

Media Powerhouses: Consolidation, Partnerships, and Mergers

Business Tendencies in Media Industries

Economics, Hegemony, and Storytelling

Specialization and Global Markets

The Rise of Specialization and Synergy

Disney: A Postmodern Media Conglomerate

Global Audiences Expand Media Markets

Social Issues in Media Economics

The Limits of Antitrust Laws

The Fallout From a Free Market

Cultural Imperialism

The Media Marketplace and Democracy

The Effects of Media Consolidation on Democracy

The Media Reform Movement


Part 5: Democratic Expression and the Mass Media

Chapter 14: The Culture of Journalism: Values, Ethics, and Democracy

Modern Journalism in the Information Age

What Is News?

Values in American Journalism

Ethics and the News Media

Ethical Predicaments

Resolving Ethical Problems

Reporting Rituals and the Legacy of Print Journalism

Focusing on the Present

Relying on Experts

Balancing Story Conflict

Acting as Adversaries

Journalism in the Age of TV and the Internet

Differences between Print and TV News

The Internet Enhances and Challenges Journalism

The Power of Visual Language

Alternative Models: Public Journalism and Fake News

The Public Journalism Movement

Fake News and Satiric Journalism

Democracy and Reimagining Journalism’s Role

Social Responsibility

Deliberative Democracy


Chapter 15: Media Effects and Cultural Approaches to Research

Early Media Research Methods

Propaganda Analysis

Public Opinion Research

Social Psychology Studies

Marketing Research

Research on Media Effects

Early Explanations of Media Effects

Conducting Media Effects Research

Contemporary Media Effects Theories

Evaluating Research on Media Effects

Cultural Approaches to Media Research

Early Developments in Cultural Studies Research

Contemporary Cultural Studies Theories

Evaluating Cultural Studies Research

Media Research and Democracy


Chapter 16: Legal Controls and Freedom of Expression

Origins of Free Expression and a Free Press

Models of Expression

The First Amendment of the U.S. Constitution

Censorship as Prior Restraint

Unprotected Forms of Expression

First Amendment versus Sixth Amendment

Film and the First Amendment

Social and Political Pressure on the Movies

Self-Regulation in the Movie Industry

The MPAA Ratings System

Expression in the Media: Print, Broadcast, and Online

The FCC Regulates Broadcasting

Dirty Words, Indecent Speech, and Hefty Fines

Political Broadcasts and Equal Opportunity

The Demise of the Fairness Doctrine

Communication Policy and the Internet

The First Amendment and Democracy

Extended Case Study: Analyzing Coverage of the Economic Crisis

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