The Looshaus

The Looshaus

by Christopher Long

Hardcover(New Edition)

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A celebration of the centennial of Vienna's Looshaus—one of modernism's earliest and most controversial buildings

When it was completed in 1911, the Goldman & Salatsch Building in Vienna, commonly known as the Looshaus, incited controversy for its austerity and plainness. It represented a stark rejection of the contemporary preference for ornamentation, though its architect, Adolf Loos (1870–1933), had intended it to preserve Viennese tradition within a new modernist language. The heated debate that ensued among critics and the public set the project apart, distinguishing it as one of the most important and contentious buildings of the early 20th century.

In celebration of the Looshaus's centennial year, Christopher Long, a leading authority on Viennese architectural history, brings to light extensive new research and careful analysis that dispel long-held myths about Loos, his building, and its critical reception. The book, which features new color photography and a vast array of archival materials in print for the first time, tells the remarkable story of the Looshaus's design and construction, the political and social restlessness it reflected, and the building's fundamental role in defining the look of modernism.

Product Details

ISBN-13: 9780300174533
Publisher: Yale University Press
Publication date: 01/17/2012
Edition description: New Edition
Pages: 256
Product dimensions: 6.30(w) x 9.20(h) x 0.90(d)

About the Author

Christopher Long is professor and chair of history/theory at University of Texas at Austin School of Architecture. He is the author of Paul T. Frankl and Modern American Design (Yale).

Table of Contents

Preface ix

Prologue 1

chapter 1 The Competition 3

chapter 2 An Isolated Figure in the Foreground 17

chapter 3 Explosions of Light 31

chapter 4 The First Designs 41

chapter 5 The Discovery of Vienna 53

chapter 6 In Praise of the Present 67

chapter 7 Ornament and Crime 79

chapter 8 A Monstrosity 95

chapter 9 On Architecture 110

chapter 10 An Architect at War 114

chapter 11 The Second Competition 121

chapter 12 Breakdown 127

chapter 13 My Building on Michaelerplatz 139

chapter 14 Triumph 156

chapter 15 A Building and its Time 179

Epilogue 197

Notes 206

Bibliography 224

Index 237

What People are Saying About This

Elizabeth Clegg

Steeped in detail of every kind, this book conveys an exhilaratingly rich tableau of the Viennese world within which Adolf Loos operated, and makes a very valuable contribution to the study of a building already widely acknowledged as among the most important early 20th-century additions to the architecture of Vienna, a key site in the evolution of early Modernism.—Elizabeth Clegg, author of Art, Design, and Architecture in Central Europe 1890–1920
— Elizabeth Clegg

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