Love and the Art of Bookstore Book Signing

Love and the Art of Bookstore Book Signing

by P. A. Ritzer


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Love and the Art of Bookstore Book Signing by P. A. Ritzer

P. A.Ritzerhas sold thousands of copies of his first book, the award-winning historical Western Seven Ox Seven, Part One: Escondido Bound,at nearly 200 bookstore book signings (nearly 190 at Barnes & Noble stores alone). He has writtenLove and the Art of Bookstore Book Signingas an answer to authors, bookstore personnel, distributors, and others in the book business who have sought to know how he does it.

Ritzerdoes not just detail a method but goes to the heart of the matter. He exposes the real basis of his success in interacting with customers and the people who help him sell books. InLove and the Art of Bookstore Book Signing, Ritzershows that an author need not be a celebrity to make book signings rewarding for himself and the stores and their customers. Rather, he can create the kind of experience that inspires customers to buy his book and managers to invite him back for 20 or more successful signings of the same book at one store.

Product Details

ISBN-13: 9781933363042
Publisher: Seven Ox Press
Publication date: 11/01/2012
Pages: 96
Sales rank: 1,225,070
Product dimensions: 5.40(w) x 8.40(h) x 0.40(d)

About the Author

P. A. Ritzer spent four years traveling through Kansas, Colorado, and especially Texas, researching primary and secondary sources, and the land itself and the people who live on it, to inform his crafting of Seven Ox Seven. He brings to his story a background in history (Gonzaga University BA) and theology (Harvard University, University of Notre Dame MA).

Table of Contents

Acknowledgments 13

Introduction 19

1 Background 21

2 Love Them 23

3 Thank You, Troy Cook 29

4 Beginnings 33

5 Self-Evaluation 37

6 Getting Started 39

7 Four Essential Virtues of the Successful Signer 43

8 Books 47

9 Promotion 49

10 Setup 51

What to Bring

What to Wear

Where to Settle

11 Method 63

Stand Up

They Don't Know You're There

Take No for an Answer

I Wrote This



12 People 69

Managers and Staff


Buyers of More Than One Book

The Serf-Important


13 Anecdotes 83

She Says You Can Sell 20 Books

Personalized and Left

Come and Bring Rain

Return in a Colorado Blizzard

Conclusion 95

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