It’s time to toss aside the touchy-feely notions of love in business and acknowledge the real power that it holds. Love is not only appropriate in the context of business, it’s the foundation of great leadership. To put it bluntly: love is just damn good business. That’s the simple but profound truth that leadership consultant Steve Farber has discovered in his extensive work with Fortune 100 companies and other successful businesses. His game-changing approach to love as a practical business strategy will help you to:
• Identify your passionsand share them with others
• Create a culture of love at workand spark innovation, productivity, and joy
• Serve your customers, so they love how you treat themand have them coming back for more
• Invest time in making personal connectionsthat are mutually rewarding
• Focus on serving the needs of othersthey’re going to love it
• Do what you loveand make it your business, so others love it, too
The proven principles you’ll find in this book will help you lay the groundwork for a thriving, competitive enterprise. When love is part of your organization’s framework and operationalized in its culture, employees and customers feel genuinely valued. Employees who are passionate about the work that they do are more loyal, innovative, creative, and inspired, and that translates to great customer experience. They don’t serve others out of obligation, but because of a genuine desire to improve people’s lives. And when customers reciprocate by loving your products, your services, and your people, that’s when something great happens. That’s when you get loyalty. That’s when you get raving fans. It’s a refreshingly human way of doing business.
In addition to Farber’s field-tested strategies, you’ll find inspiring case studies from a wide range of industries and leaders, revealing self-assessment quizzes, and practical pointers on how to build a corporate culture based on love, the ultimate competitive advantage. At the end of the day, it’s just damn good business.
|Publisher:||McGraw-Hill Professional Publishing|
|Product dimensions:||5.90(w) x 8.40(h) x 1.00(d)|
About the Author
Table of ContentsFOREWORD
HOW I CAME TO DO WHAT I LOVE
1 LOVE IS A HARD-CORE
BUSINESS PRINCIPLE. DEAL WITH IT.
2 THE COMPETITIVE ADVANTAGE
DO WHAT YOU LOVE
3 I NEVER HAVE TO WORK, YOU SAY?
4 PICTURES OF LOVE
5 HOW TO FALL IN LOVE
IN THE SERVICE OF PEOPLE
6 GET OVER YOURSELF
7 PICTURES OF SERVICE
8 UPPING YOUR SERVICE GAME
WHO LOVE WHAT YOU DO
9 THE ROI OF LOVE
10 PICTURES OF RECIPROCITY
11 REAPING WHAT YOU’VE SOWN
GETTING DOWN TO BUSINESS