ISBN-10:
157687270X
ISBN-13:
9781576872703
Pub. Date:
09/28/2005
Publisher:
powerHouse Books
Lovemarks: The Future Beyond Brands

Lovemarks: The Future Beyond Brands

by Kevin Roberts, A. G. Lafley
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Product Details

ISBN-13: 9781576872703
Publisher: powerHouse Books
Publication date: 09/28/2005
Edition description: New Revised
Pages: 240
Sales rank: 826,763
Product dimensions: 7.97(w) x 9.74(h) x 0.90(d)

About the Author

Kevin Roberts is CEO Worldwide of ideas company Saatchi & Saatchi, one of the world’s largest and most successful creative organizations, handling more than fifty of the world’s most valuable global brands. Heading a team of more than seven thousand people in eighty-two countries, Roberts led Saatchi & Saatchi to become both Advertising Age and Adweek magazines’ Global Agency Network of the Year in 2003. He is the author of the best-selling book Lovemarks: the future beyond brands (powerHouse Books, 2004), which has now been translated into fourteen languages, with more than 150,000 copies in print.

What People are Saying About This

Tom Peters

Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Roberts argues vociferously, and with a ton of data to support him, that traditional branding practices have become stultified. What’s needed are customer Love affairs. Roberts lays out his grand scheme for mystery, magic, sensuality, and the like in his gloriously designed book Lovemarks.

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Lovemarks: The Future Beyond Brands 3.5 out of 5 based on 0 ratings. 2 reviews.
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