Loving Life: Five Decades in Radio and TV

Loving Life: Five Decades in Radio and TV


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The tall skinny kid with a deep voice and a small record collection launched his first radio station even before starting high school. He would over the next four decades become one of Virginia’s most recognized on-air personalities, concert promoters and media trailblazers. Gene Loving was the first DJ in the country to pick a Beatles record as a future hit, and accompany the band to its inaugural US concert. He rode the tidal wave of rock ‘n roll throughout the 1960s, hanging out back stage with the biggest names in the business: Jimi Hendrix, The Rolling Stones, The Beach Boys, Sonny and Cher, James Brown, to name a few.

Gene was a radio and television visionary, starting one of the largest chains of independent TV stations in US history. His on-air persona and behind-the-scenes business dealings are part of the fabric of America’s music and entertainment story. In his memoir, Loving Life, Gene shares his exploits in vivid detail, giving readers a front-row seat to a slice of Americana.

Product Details

ISBN-13: 9781633932722
Publisher: Koehler Books
Publication date: 02/22/2017
Pages: 406
Product dimensions: 6.00(w) x 9.00(h) x 1.10(d)

About the Author

Gene Loving began his career as an on-air personality in his hometown of Richmond, Virginia in 1958. During the early 1960's his interviews with the Beatles were syndicated across the United States and other countries.Loving also co-founded Max Media Properties, which was sold to publicly traded Sinclair of Baltimore in 1998. Gene started TVX Broadcast Group, which was later sold to Paramount Pictures in 1991, and also founded and developed Hampton Roads Wireless. He has received prestigious awards and recognition from broadcast and advertising trade associations. He is also a director on the board of New Dominion Pictures, following similar positions at ATO Pictures, Metro Information Services, and Monarch Bank. Gene is a former director of Operation Smile, an international children's health organization, and served on the boards of Sentara Health Care and the Virginia Marine Science Museum. He has been a member of various committees of Spring Branch Community Church. Loving is currently chairman and CEO of Max Media LLC, a Virginia Beach company that owns and operates television, radio, and alternative media. He resides in Virginia Beach with his wife, Angela, and two Shih Tzu dogs, Bella and Cuddles.

Joe Coccaro served nearly three decades as reporter, columnist, editor and senior newsroom manager at several major newspapers, including Virginia's largest and most widely circulated daily, The Virginian-Pilot. Joe holds an MA in writing from the S.I. Newhouse School of Communications at Syracuse University, where he also studied as an undergraduate. Joe has won dozens of individual writing awards and has edited work that has been nationally recognized. He has coached hundreds of news writers, novelists and non-fiction authors, and has taught writing at two Virginia universities. He also has ghostwritten books and has a novel underway. Joe is a competitive runner and cyclist, and five-string banjo picker. He lives in Cape Charles, VA on the Chesapeake Bay.

Table of Contents

Introduction 1
Chapter 1-Highland Park, Richmond 7
Chapter 2-Radio Bug 27
Chapter 3-Gene-O 41
Chapter 4-The Big Weasel 53
Chapter 5-WLEE 71
Chapter 6-Bowling to WGH 91
Chapter 7-Yeah, Yeah, Yeah 137
Chapter 8-A Hard Day's Night 153
Chapter 9-Disc-O-Ten 189
Chapter 10-The Beat Goes on 203
Chapter 11-Deal Me In 243
Chapter 12-FM Radio 265
Chapter 13-Joy and Heartbreak 283
Chapter 14-Ultra High Frequency 297
Chapter 15-Reruns 309
Chapter 16-TVX Broadcast Group 323
Chapter 17-Déjà vu 349
Chapter 18-Boats, Boats, Boats 363
Chapter 19-Beyond Broadcasting 373
Chapter 20-Faith and Philanthropy 379
Epilogue 390

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