×

Uh-oh, it looks like your Internet Explorer is out of date.

For a better shopping experience, please upgrade now.

Low-Budget Online Marketing for Small Business
     

Low-Budget Online Marketing for Small Business

by Holly Berkley
 

See All Formats & Editions

Large companies have huge budgets for marketing their products and services online. What's the difference between a $100,000 marketing campaign and a $1,000 campaign? Surprisingly, not much! This book teaches small-business operators how to achieve big-business marketing success on a small-business budget.Low-Budget Online Marketing for Small Business takes readers

Overview

Large companies have huge budgets for marketing their products and services online. What's the difference between a $100,000 marketing campaign and a $1,000 campaign? Surprisingly, not much! This book teaches small-business operators how to achieve big-business marketing success on a small-business budget.Low-Budget Online Marketing for Small Business takes readers behind the scenes of successful marketing campaigns. The book shows small-business owners how to cut costs so that they can adapt the same successful marketing strategies that big companies use.For anyone looking to attract attention to their small business on the web, this book will show them how, and with only a minimal investment. Topics include:. Targeting a marketing campaign. Generating free advertising. Marketing by using e-mail. Building web communities. Learning successful co-branding strategies

Product Details

ISBN-13:
9781551806341
Publisher:
Self-Counsel Press, Inc.
Publication date:
07/28/2005
Series:
Self-Counsel Press Business Series
Edition description:
REV
Pages:
129
Product dimensions:
8.42(w) x 9.88(h) x 0.29(d)

Meet the Author

Holly Berkley has a stellar record in designing and implementing online marketing programs for large corporations. Her clients include some of the biggest names in business today. With this book, she now brings her knowledge of successful online marketing to the small-business world.

Customer Reviews

Average Review:

Post to your social network

     

Most Helpful Customer Reviews

See all customer reviews