Low-budget Online Marketing: For Small Business

Low-budget Online Marketing: For Small Business

by Holly Berkley

Paperback(Third Edition, Third edition)

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Overview

Low-budget Online Marketing: For Small Business by Holly Berkley

Large companies have huge budgets for marketing their products and services online. What’s the difference between a $100,000 marketing campaign and a $1,000 campaign? Surprisingly, not much. This book teaches small-business operators how to achieve big-business marketing success on a small-business budget!
Low-Budget Online Marketing for Small Business takes you behind the scenes of successful marketing campaigns. This book will show you how to cut costs so that you can adapt the same successful marketing strategies that big companies use.
If you are looking to attract attention to your company on the
Internet, this book will show you how, and with only a minimal investment! This book includes the following topics:

Targeting your campaign
Generating free advertising
Email marketing
Building Web communities
Successful co-branding strategies
Banner advertising
Web-design basics
-- And more!

Product Details

ISBN-13: 9781551808901
Publisher: Independent Publishers Group
Publication date: 11/16/2010
Series: 101 for Small Business Series
Edition description: Third Edition, Third edition
Pages: 152
Product dimensions: 8.10(w) x 9.70(h) x 0.40(d)

About the Author

Holly Berkley has a stellar record in designing and implementing online marketing programs for large corporations. Her clients include some of the biggest names in business today. With this book, she now brings her knowledge of successful online marketing to the small-business world. Holly is also the author of Marketing in the New Media, also available from Self-Counsel Press.

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