ISBN-10:
0470830263
ISBN-13:
9780470830260
Pub. Date:
03/27/2012
Publisher:
Wiley
Luxury Retail Management: How the World's Top Brands Provide Quality Product and Service Support / Edition 1

Luxury Retail Management: How the World's Top Brands Provide Quality Product and Service Support / Edition 1

by Michel Chevalier, Michel Gutsatz
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Product Details

ISBN-13: 9780470830260
Publisher: Wiley
Publication date: 03/27/2012
Pages: 384
Product dimensions: 5.90(w) x 9.10(h) x 1.30(d)

About the Author

Michel Chevalier is an expert in luxury brand management andretailing. A consultant with EIM in Paris and a visiting professorof luxury marketing and retailing at HEC and Paris-DauphineUniversity in Paris, he is also the coauthor of Luxury BrandManagement and Luxury China, both published by Wiley.

Michel Gutsatz is an international expert in luxury brandmanagement based in Paris. The founder of The Scriptorium Company,a brand strategy agency, he advises investment funds, luxurybrands, and retailers in Europe, China, and the United States.Gutsatz developed the MBA in international luxury brand managementat ESSEC Business School, and his blog, BrandWatch(michelgutsatz.com), is an acclaimed reference in brandstrategy.

Table of Contents

Introduction vii

Chapter 1 Luxury and Brand Power 1

Chapter 2 The Distribution Models of Luxury 15

Chapter 3 The Different Outlets of Luxury Distribution 37

Chapter 4 The Internet as a Channel of Distribution 63

Chapter 5 Luxury Store Location 83

Chapter 6 Luxury Store Concept and Design 119

Chapter 7 Luxury Store Economics 139

Chapter 8 Luxury Retail Pricing 169

Chapter 9 Customer In-Store Behavior 185

Chapter 10 The Importance of Stores in Customer RelationshipBuilding 195

Chapter 11 Building Loyalty in Luxury Brands 209

Chapter 12 Advertising and Communication 229

Chapter 13 The Future of Luxury Brand Retailing 245

Appendix Managing a Store Toolbox 257

Bibliography 291

About the Authors 295

Index 297

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