--partner, Baseline Consulting
M-Business: The Race to Mobilityby Ravi Kalakota, Marcia Robinson, Marcia Robinson
Knowing a change is coming is one thing; predicting its exact shape and form is something else entirely. In M-Business, renowned Web visionary Ravi Kalakota and Marcia Robinson succeed at both, exploring mobile commerce and providing the definitive roadmap for strategic business decisions in a world/i>
The definitive guide for the coming M-commerce age
Knowing a change is coming is one thing; predicting its exact shape and form is something else entirely. In M-Business, renowned Web visionary Ravi Kalakota and Marcia Robinson succeed at both, exploring mobile commerce and providing the definitive roadmap for strategic business decisions in a world transformed by mobility.
From innovative business models and next-generation applications to customer experience creation and leadership initiatives, this book provides cogent, convincing analysis of the products and knowledge that business leaders will need to thrive in the new M-commerce arena.
The first book to clearly explain the M-commerce revolution in the language of a broad business audience, M-Business provides a simple three-step plan for navigating the mobile minefield more quickly than competitors. Readers get comprehensive coverage and insights on topics including:
- Emerging business trendsconsumer, service, enterprise applications, and infrastructure
- New business modelslocation-based models, real-time supply chain models, enterprise extension models, and voice portals
- New solution enablersmobile platforms, voice platforms, wireless application service providers (WASP), and mobile application integration
- McGraw-Hill Companies, The
- Publication date:
- Product dimensions:
- 6.26(w) x 9.34(h) x 1.14(d)
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Meet the Author
Ravi Kalakota, Ph.D., is the CEO of the research and innovation consulting practice e-Business Strategies. Kalakota holds the distinction of having co-authored Frontiers of E-Commerce, the e-commerce industry's earliest and now considered classic book. He has consulted extensively with Fortune 1000 companies such as Intel, Sun Microsystems, SAP, and AT&T. On the academic side, Dr. Kalakota has held the Xerox Chair in Information Systems at the Simon Graduate School of Business, University of Rochester, and also taught at the University of Texas at Austin. He co-authored the business bestseller e-Business: Roadmap for Success.
Marcia Robinson is president of e-Business Strategies. Along with her consulting experience in the area of customer relationship management, she has worked extensively in the service delivery and customer facets of e-commerce. Robinson is a former executive with SunTrust Bank, where she was responsible for several strategic initiatives from rethinking the institution's integration infrastructure to designing a multi-channel architecture. She is co-author of e-Business: Roadmap for Success and e-Business 2.0: Roadmap for Success.
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