M-commerce

M-commerce

by Paul Skeldon

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Product Details

ISBN-13: 9781854586797
Publisher: Crimson Publishing
Publication date: 01/16/2012
Pages: 288
Product dimensions: 5.40(w) x 8.40(h) x 0.80(d)

Table of Contents

About the author xi

Acknowledgements xiii

Introduction: On the move and on the money 1

Chapter 1 What's It All About 7

SMS 12

Ringtones 15

Accessories 16

Personalization 17

Content 18

Apps 18

Chapter 2 Why Does M-Commerce Matter? 21

Mobile commerce in the developed world 24

Keep taking the tablets 28

The developing world 30

So what is it all worth? 32

Where is it going? 33

Chapter 3 Apps, Mobile Web and All That 35

App, app and away 38

How they work 39

Apps stores 44

Challenges app-plenty 49

Spinning the m-web 52

The drawbacks of m-web 53

And now the good news 57

Action points 65

Chapter 4 Mobile in Retail: Shopping from the Comfort of Your Own Phone 69

M-web and apps 72

Store finders, price comparison and bar code scanners 77

Show me the money 81

Location, location, location 83

Bluetooth and proximity marketing 86

Geo-fences and opt-in location marketing 90

Vouchers and coupons 93

Augmented reality 98

Social media 101

In-store 103

Action points 106

Chapter 5 Mobile Business: Interacting, Playing, Buying, Selling, Consuming and Enjoying from the Comfort of Your Own Phone 109

Media 110

Print media and interaction 111

Print content 116

Books 124

TV content 126

TV interaction 130

Music 133

Games and gambling 137

Games 137

Gambling 140

Brands 142

Gamification 147

Loyalty 148

General businesses 149

Ticketing and travel 150

Travel agents and travelers 154

Live events 155

In stadia 157

Everyone else 160

Action points 162

Chapter 6 Mobile Advertising 165

What is mobile advertising? 168

SMS and MMS get personal 169

On location 172

Some dos and don'ts 173

Other forms of mobile advertising 176

In-content advertising 176

Search advertising 179

Apps and m-web 180

Coupons and vouchers 182

Price comparison sites 184

Idle screen ads 185

Augmented reality advertising 186

Smart posters 186

Social marketing 187

Mobile ad-serving networks 189

Action points 191

Chapter 7 Mobile Health Care 193

Monitoring 196

Operations 197

Patients 200

Doctors 203

Home care 205

Action points 207

Chapter 8 M-Commerce Within the Business 209

Tracking and customer relations 211

Worker and vehicle tracking 213

Stocks and shares 216

Staff training and scheduling 219

Action points 222

Chapter 9 Mobile Payments 223

Using the phone's bill 225

pSMS 226

WAP billing 231

PayPal, 1-Click and store accounts 236

PayPal 237

Amazon 239

Apps stores 239

In-app billing 240

… and the rest 243

Credit card companies strike back 244

NFC and contactless payments 245

Mobile wallets 251

Do the bump 253

Mobile banking 254

Action points 257

Chapter 10 Present and Future Mobile Technology 259

Networks 261

So what is out there? 262

Devices 266

What does this mean for you? 272

The remote control of life 276

Glossary 277

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