M : Marketing - Text / Edition 2

M : Marketing - Text / Edition 2

ISBN-10:
007340487X
ISBN-13:
9780073404875
Pub. Date:
04/28/2010
Publisher:
McGraw-Hill Companies, The
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Overview

M : Marketing - Text / Edition 2

This student-friendly text on the current economic issues particular to engineering covers the topics needed to analyze engineering alternatives. Students use both hand-worked and spreadsheet solutions of examples, problems and case studies. In this edition the options have been increased with an expanded spreadsheet analysis component, twice the number of case studies, and virtually all new end-of-chapter problems. The chapters on factor derivation and usage, cost estimation, replacement studies, and after-tax evaluation have been heavily revised. New material is included on public sector projects and cost estimation. A reordering of chapters puts the fundamental topics up front in the text. Many chapters include a special set of problems that prepare the students for the Fundamentals of Engineering (FE) exam.

This text provides students and practicing professionals with a solid preparation in the financial understanding of engineering problems and projects, as well as the techniques needed for evaluating and making sound economic decisions. Distinguishing characteristics include learning objectives for each chapter, an easy-to-read writing style, many solved examples, integrated spreadsheets, and case studies throughout the text. Graphical cross-referencing between topics and quick-solve spreadsheet solutions are indicated in the margin throughout the text. While the chapters are progressive, over three-quarters can stand alone, allowing instructors flexibility for meeting course needs. A complete online learning center (OLC) offers supplemental practice problems, spreadsheet exercises, and review questions for the the Fundamentals of Engineering (FE) exam.

Product Details

ISBN-13: 9780073404875
Publisher: McGraw-Hill Companies, The
Publication date: 04/28/2010
Edition description: Older Edition
Pages: 384
Product dimensions: 8.50(w) x 12.00(h) x 0.01(d)
Lexile: 1360L (what's this?)

Table of Contents

I This is How It All Starts
1 Foundations of Engineering Economy
2 Factors: How Time and Interest Affect Money
3 Combining Factors
4 Nominal and Effective Interest Rates
II Tools for Evaluating Alternatives
5 Present Worth Analysis
6 Annual Worth Analysis
7 Rate of Return Analysis: Single Alternative
8 Rate of Return Analysis: Multiple Alternatives
9 Benefit/Cost Analysis and Public Sector Economics
10 Making Choices: the Method, MARR, and Multiple Attributes
III Making Decisions on Real-World Projects
11 Replacement and Retentions Decisions
12 Selection from Independent Projects Under Budget Limitation
13 Breakeven Analysis
IV Rounding Out the Study
14 Effects of Inflation
15 Cost Estimation and Indirect Cost Allocation
16 Depreciation Methods
17 After-Tax Economic Analysis
18 Formalized Sensitivity Analysis and Expected Value Decisions
19 More on Variation and Decision Making Under Risk
Appendixes
A Using Spreadsheets and Microsoft Excel(c)
(and more...)

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