Ma-ana es San Per-n: A Cultural History of Per-n's Argentina / Edition 1 available in Paperback
The regime of Juan Perón is one of the most studied topics of Argentina's contemporary history. This new book-an English translation of a highly popular, critically acclaimed Spanish language edition-provides a new perspective on the intriguing Argentinian leader. Mariano Plotkin's cultural approach makes Perón's popularity understandable because it goes beyond Perón's charismatic appeal and analyzes the Peronist mechanisms used to generate political consent and mass mobilization. Mañana es San Perón is the first book to focus on the cultural and symbolic dimensions of Peronism and populism. Plotkin also presents important material for the study of populism and the modern state in this region.
Mañana es San Perón explores the creation of myths, symbols, and rituals which constituted the Peronist political imagery. This political imagery was not designed to reinforce the legitimacy of a political system defined in abstract terms, but to assure the undisputed loyalty of different sectors of society to the Peronist government and to Perón himself. The evolution of the institutional framework that made the creation of this symbolic apparatus possible is also discussed.
This well-researched book shows the methods designed by the Peronist regime to broaden its social base through the incorporation and activation of groups which had traditionally occupied a marginalized position within the political system-non-union workers, women, and the poor. Plotkin investigates how Perón used the education system to build his popularity. He examines the public assistance programs financed through the Eva Perón Foundation, and demonstrates how they were used to politicize women for the first time. He explains how Eva Perón and the Peronist regime not only tried to gain the support of women as voters but also as potential "missionaries" who would spread the Peronist word in the privacy of their homes. This well-written and engaging account of one of Latin America's most colorful and appealing leaders is an excellent resource on Argentina and Latin American history and politics.
About the Author
Mariano Plotkin is a researcher at the Consejo Nacional de Investigaciones Cientìficas y Técnicas based at the Instituto de Desarrollo Econòmico y Social in Buenos Aires, and professor at the Universidad Nacional de Tres de Febrero.
Table of Contents
Chapter 1 Introduction Part 2 I: The Crisis and Consensus in Argentine Society and the Rise of Perón Chapter 3 Introduction Chapter 4 The Crisis of the Liberal Consensus in Argentine Society Chapter 5 Perón and the Problem of Consensus Part 6 II: The Appropriation of Symbolic Space: Political Ritual and the Charisma of Perón Chapter 7 Introduction Chapter 8 The First of May and the Seventeenth of October: The Origin of Two Rituals Chapter 9 May Day, the Seventeenth of October, and the Struggle of Symbolic Space Part 10 III: Education and Politics: The Political Socialization of Youth Chapter 11 Introduction Chapter 12 The Reorganization of the Educational System during the Perónist Regime (1943-1955) Chapter 13 The Politicization of Education: "Perónist" Textbooks for Primary Schools Part 14 IV: The Generation of Passive Consensus Chapter 15 Introduction Chapter 16 The Fundación Eva Perón; or, the Regime's Long Arm Chapter 17 The "Perónization of Women and the Youth" Chapter 18 Conclusions Chapter 19 Bibliography Chapter 20 Index