Macrowikinomics: Rebooting Business and the World

Macrowikinomics: Rebooting Business and the World

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Macrowikinomics: Rebooting Business and the World by Don Tapscott, Anthony D. Williams

In their 2007 bestseller, Wikinomics Don Tapscott and Anthony Williams showed the world how mass collaboration was changing the way businesses communicate, create value, and compete in the new global marketplace. Now, in the wake of the global financial crisis, the principles of wikinomics have become more powerful than ever.

Many of the institutions that have served us well for decades or centuries seem stuck in the past and unable to move forward. And yet, in every corner of the globe, a powerful new model of economic and social innovation is sweeping across all sectors-one where people with drive, passion, and expertise take advantage of new Web-based tools to get more involved in making the world more prosperous, just, and sustainable.

Tapscott and Williams show that in over a dozen fields-from finance to health care, science to education, the media to the environment-we have reached a historic turning point: cling to the old industrial-era paradigms or use collaborative innovation to revolutionize not only the way we work, but how we live, learn, create, govern, and care for one another. You'll meet innovators such as:

• An Iraq veteran whose start-up car company is "staffed" by over 4,500 competing designers and supplied by microfactories around the world

• A microlending community where 570,000 individuals help fund new ventures-from Angola to Vietnam

• An online community for people with life-altering diseases that also serves as a large-scale research project

• An astronomer who is mapping the universe with the help of 250,000 citizen scientists

Tapscott and Williams once again use original research to provide vivid new examples of organizations that are successfully embracing the principles of wikinomics to change the world.


Product Details

ISBN-13: 9781591843566
Publisher: Penguin Publishing Group
Publication date: 09/28/2010
Pages: 432
Product dimensions: 6.92(w) x 11.06(h) x 1.40(d)
Age Range: 18 Years

About the Author

Don Tapscott is an entrepreneur and internationally sought consultant on business strategy and society in the digital age. He is chairman of the think tank nGenera Insight and an adjunct professor at the Rotman School of Management, University of Toronto. Macrowkinomics is his fourteenth book.
Anthony D. Williams is a senior fellow with the Lisbon Council and a strategic adviser to governments, international institutions, and Fortune 500 firms. Both authors live in Toronto.

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Macrowikinomics: Rebooting Business and the World 3.4 out of 5 based on 0 ratings. 10 reviews.
MarienTX More than 1 year ago
Great writing, very interesting facts, easy to read.
Anonymous More than 1 year ago
RolfDobelli More than 1 year ago
Welcome to your new world, courtesy of the digital revolution. Sorry, but you won't be able to skate by as a passive, disinterested observer. Figuratively, the Internet is forcing you to get involved. Don Tapscott and Anthony D. Williams focus on how the online community's "mass collaboration" is changing political and civic institutions. In this follow-up to their bestseller "Wikinomics", the authors explain why technology and social media may hold the answers to some of the world's most pressing problems. Written in a witty, sharp style, their book covers the Web 2.0 waterfront, describing how groups in industry, education, science, finance, medicine and government are creating value from "networked intelligence." getAbstract recommends this cogent, all-encompassing guide to the digital future but warns readers of "Wikinomics" to brace themselves for some repetition. Start reading soon, because change is accelerating every second.
Anonymous More than 1 year ago
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RGombert More than 1 year ago
This is an interesting book and well worth the read. Downsides: Authors are very, very repetitious. It reads like they wrote each chapter as a separate paper. In most of the chapters they spend a good few pages telling us the same thing over again (do they get paid by-the-word?). Authors do not practice what they preach. For a book about internet collaboration and the new global enterprise, the is a surprising lack of wiki, collaboration tools on the website. I'd at least expect to find a web page with links to the companies, projects and people profiled. Casual age discrimination through out the book. Upside: Informative and thought provoking. A must read for employees at every level.
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