Mad Women: The Other Side of Life on Madison Avenue in the '60s and Beyond

Mad Women: The Other Side of Life on Madison Avenue in the '60s and Beyond

by Jane Maas
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Overview

Mad Women: The Other Side of Life on Madison Avenue in the '60s and Beyond by Jane Maas

An inside look at what it was really like to be an ad woman on Madison Avenue in the 60s and 70s, from casual sex to professional serfdom, in this immensely entertaining and bittersweet memoir

Mad Women is a tell-all account of life in the New York advertising world of the 1960s and 70s from Jane Maas, a female copywriter who succeeded in the primarily male environment portrayed by the hit TV show Mad Men.

Fans of the show are dying to know how accurate it is: did people really have that much sex in the office? Were there really three-martini lunches? Were women really second-class citizens? Jane Maas says the answer to all three questions is unequivocally yes. And her book, based on her own experiences and countless interviews with her peers, gives the full stories, from the junior account man whose wife nearly left him when she found the copy of Screw magazine he’d used to find "entertainment" for a client, to the Ogilvy & Mather agency’s legendary annual sex-and-booze filled Boat Ride, from which it was said no virgin ever returned intact. Wickedly funny and full of juicy inside information, Mad Women also tackles the tougher issues of the era, such as equal pay, rampant jaw-dropping sexism, and the difficult choice many women faced between motherhood and their careers.

Product Details

ISBN-13: 9780312640231
Publisher: St. Martin's Press
Publication date: 02/28/2012
Pages: 272
Product dimensions: 5.84(w) x 8.54(h) x 0.85(d)

About the Author

JANE MAAS began her career at Ogilvy & Mather as a copywriter in 1964 and rose to become a creative director and agency officer. Ultimately, she became president of a New York agency. A Matrix Award winner and an Advertising Woman of the Year, she is best known for her direction of the “I Love New York” campaign. She is the author of Adventures of an Advertising Woman and co-author of the classic How to Advertise, which has been translated into 17 languages.

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Mad Women 3.7 out of 5 based on 0 ratings. 9 reviews.
Anonymous More than 1 year ago
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TheElizabethP More than 1 year ago
Whoo Knew. Never judge a book by its cover
JCarey More than 1 year ago
Obsessed with the show so had to pick up this book. Easy fun read and behind the scenes look at the real mad men and women. Also gave a perspective on the working woman/mom/career gal. I enjoyed it and think the writer is pretty sharp and hip for writing this book this later in her career.
Anonymous More than 1 year ago
AnonomouseMB More than 1 year ago
So much fun, whether you care about Mad Men (I don't) or not!
Anonymous More than 1 year ago
Anonymous More than 1 year ago