Made You Look: How Advertising Works and Why You Should Knowby Shari Graydon, Warren Clark (Illustrator)
When advertisers first realized that kids not only spent money of their own, but also influenced
Did you know that more than $2 billion in advertising is targeted at young North American consumers every year? Or that over 12,000 U.S. schools have agreed to show commercials in the classroom? Today a typical child views a staggering 40,000 ads every year on TV alone!
When advertisers first realized that kids not only spent money of their own, but also influenced a lot of their parents' shopping decisions, they set out to win their purchasing power.
Made You Look offers an intriguing and hip exploration of the advertising universe. It's the perfect guide to help kids decode all the messages.
Shari Graydon's lively text is accompanied by Warren Clark's witty and highly engaging illustrations.
Deborah L. Dubois
- Annick Press, Limited
- Publication date:
- Product dimensions:
- 8.00(w) x 9.00(h) x (d)
- Age Range:
- 9 - 12 Years
What People are Saying About This
Professor of Journalism and Sociology, Columbia Un
Meet the Author
Shari Graydon is an award-winning author, educator, and media commentator. Her other books include In Your Face and I Feel Great About My Hands.
Michelle Lamoreaux is an illustrator who works with publishers, agencies, and magazines throughout the United States. She lives in Cedar City, Utah.
Most Helpful Customer Reviews
See all customer reviews