Magento 1.3 Sales Tactics Cookbook

Magento 1.3 Sales Tactics Cookbook

by William Rice
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Magento 1.3 Sales Tactics Cookbook 5 out of 5 based on 0 ratings. 3 reviews.
EliteIntegrity More than 1 year ago
Some really good stuff again from Rice. I liked his beginners guide to Magento as well. Chapter 2 was probably the best for me. It talks about adding your products to price comparison sites and goes into a click by click guide of how to do this with Google Base. First he shows how it works and how to register for the service, then how to add a product individually and then what would make the book worthwhile all on its own - How Magento can add your entire catalog for you. I liked this explanation better than any other because I think it sums up the reason that e-commerce in general has the unwarranted reputation of being complicaed. The author again makes the somewhat tricky - a breeze. Great tactics, suitable for anbody with a trading Magento store readable by anybody as well.
bladesling More than 1 year ago
"Magento 1.3 Sales Tactics Cookbook" is obviously aimed at salesmen or even an SEO professional who has not yet dipped their feet into Magento. The book for the most part steers clear of programming and shows you how to use the tools in Magento that will help increase sales. The methods to increase sales are simple but they detail features some people may not know about. This book not only gives you step-by-step instructions for setting up coupon codes, discounts, cross sales, etc, but it also explains when and why to use it so you can determine if it is useful to your store.
stephanmiller More than 1 year ago
This book is a must for anyone who is working to get their Magento shopping site more traffic and sales and have yet to learn any SEO or social media marketing techniques. It is also a great help for SEO's that must work with Magento. It shows you where to go to make tweaks in structure and content. extended review here: http://www.stephanmiller.com/magento-1-3-sales-tactics-cookbook-review/