Table of Contents
Overall Marketing/Publicity Strategy
Book promotions with CBA independent marketing groups including Munce, Parable, and Covenant
Interviews, reviews, and banner ads on leading fiction websites, including TitleTrakk.com, ChristianWomenOnline, ChristianFictionOnlineMagazine.com, and ACFW.com
Endorsements from Linda Windsor, award-winning author of contemporary romance novels, including Fiesta Moon, and Janice Thompson, speaker and author of Hurricane
Social networking promotion via Facebook, Twitter, etc.
Facebook advertising promoting the author’s fan page
Blog tour with the First Wild Card Blog Alliance (170 reviewers, over 9,000 readers), linking to Amazon.com
Video promotion with 2-minute book trailer on YouTube, Tangle, and Featured Title placement on ChristianBookVideos.com, driving viewers to Amazon.com
Column ad, Author Talk Q&A, About the Book listing, and book excerpt on FaithfulReader.com (215,000 page views)
Book reviews in online book communities including Christian-Fiction-Reviews.com, Reviewofbooks.com, BookPage.com (400,000 book readers and influencers), and BookReporter.com (1.2 million page views)
Blogs and book giveaways on author’s website, www.lenanelsondooley.com
Print features and reviews in magazines including Christian Retailing, Romantic Times, etc.