In my 45 years of nonprofit development work, this is one of the best books I’ve found on attracting donors—and accomplishing the even harder mission of retaining donors. This book is filled with common sense advice many nonprofits overlook. You’ll find stories and inspiring content that creates a perfect recipe that will be invaluable to nonprofit organizations that want to advance and fund their mission to make the world a better place. Read this book today! You will not only be inspired as a nonprofit leader, but you’ll also be equipped to inspire and motivate fellow staff, board members, donors, volunteers, and ultimately, the people you serve.
— Mike King, President/CEO, Youthfront
Very few marketers and fundraisers know that the secret to acquiring and retaining more customers and donors does not happen through promotion, but rather through attraction. In his seminal work, the Magnetic Nonprofit, Jeremy Reis distills the six attributes to making your organization more attractive and then takes you on a journey inside a $140 million nonprofit that proves that the system actually works.
— Timothy M. Kachuriak, Chief Innovation and Optimization Officer, Next After
Magnetic Nonprofit is an Insider’s Guide to growing a healthy nonprofit through consistent and effective communications. Jeremy Reis pulls back the curtain and provides a simple framework for nonprofit practitioners seeking predictable increase in donor giving, volunteer engagement and staff retention. If you’re looking for engaging case studies, compelling research and pragmatic instruction, Magnetic Nonprofit is for you.
— Marc Stein, Co-Founder of The Global Center for Nonprofit Excellence
When I was President of Food for the Hungry in the early 2010s, I knew Jeremy as a person and colleague of integrity, passion, and deep understanding of the fundraising and non-profit marketing world. After reading his newest book on the Magnetic Nonprofit, I now know Jeremy as a first-rate author and practitioner who shares game-changing truths, concepts and advice for any and everyone who wants to do a better job being "sticky" when it comes to attracting and keeping passionate and committed donors and other partners. I highly recommend this book!
— David Evans, President, LifeNet International
Magnetic Nonprofit is a delightful guide full of important insights for those working in donor acquisition and fundraising. Jeremy Reis’ expertise and research take us on an eye-opening journey into the world of attracting and retaining donors, volunteers and staff. How to be successful? His six T’s are compelling to get started. Thanks, Jeremy, for sharing your findings with us.
— Cécil Van Maelsaeke, Head of Marketing, Communication and Fundraising,Tearfund Belgium
Magnetic Nonprofit is so beautifully simple and straightforward. If you follow the principles and expert guidance that Jeremy puts forward, you'll build deeper donor relationships and raise more money.
— Andrew Olsen, Partner, NEWPORT ONE and author, 101 Biggest Mistakes Nonprofits Make and How You Can Avoid Them
The Magnetic Nonprofit is a must-read for anyone in the nonprofit fundraising industry. Jeremy Reis has captured so many practical insights from years of hands on experience. If you are committed to donor growth and culture change, I highly recommend you read this book!
— Kristin Smith, VP of Integrated Marketing and Development, Christian Aid Mission
