Magnetic Service: Secrets for Creating Passionately Devoted Customers

Magnetic Service: Secrets for Creating Passionately Devoted Customers

by Chip R. Bell, Bilijack R. Bell


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Partnerships are fast becoming the primary structure of contemporary business, as organizations partner with vendors, unions, customers, and even competitors to take advantage of short-term market opportunities, leverage intellectual capital, and create more flexible and innovative enterprises. Even more important are our everyday partnerships—with the person in the cubicle down the aisle, the department down the hall, or the supplier across town.

In this important guide, authors Chip Bell and Heather Shea tell you how to create and maintain truly great partnerships. Using examples drawn from the world of business and the world of dance to illustrate the principles and practices of great partnering, they lead you step-by-step from deciding if partnership is right for you to celebrating the end of a successful partnership.

Dance Lessons is the first book to fully explore the interpersonal side of partnerships, which is more often than not what causes partnerships to falter or fail—or to flourish and excel. It is a wise yet practical guide to the inner workings of great partnerships, revealing exactly how the champions choreograph their partnership dances for consistently great performances.

Product Details

ISBN-13: 9781576753750
Publisher: Berrett-Koehler Publishers
Publication date: 01/09/2006
Pages: 169
Product dimensions: 5.50(w) x 8.25(h) x 0.49(d)

About the Author

Chip R. Bell is a senior partner with The Chip Bell Group and manages their headquarters office near Dallas, Texas. His consulting practice focuses on helping organizations to build a culture that supports long- term customer devotion. Prior to starting a consulting firm in the late 1970s, he was director of management and organization development for NCNB, now Bank of America.
Chip is the author or co-author of fifteen books, including Service Magic: How to Amaze Your Customers (with Ron Zemke); Customer Love: Attracting and Keeping Customers for Life; Customers As Partners: Building Relationships That Last; Managers As Mentors: Building Partnerships For Learning; Managing Knock Your Socks Off Service (with Ron Zemke); Dance Lessons: Six Steps to Great Partnerships in Business and Life (with Heather Shea); and Beep-Beep!: Competing in the Age of the Road Runner (with Oren Harari). His work has been featured on CNBC, CNN, Bloomberg TV, NPR, Voice of America, and Reuters and in the Wall Street Journal; Fortune; USA Today; Entre- preneur Magazine; Inc. Magazine; Business Week; and Bottom Line Business.
Chip has served as a consultant, keynote speaker, or trainer to such major organizations as IBM, Microsoft, General Electric, Royal Bank, Marriott, Pfizer, Sears, Merrill Lynch, Ritz-Carlton, 3M, USAA, Aurora Health, Lockheed-Martin, Harley-Davidson, Honda, MBNA, Bank of
167America, Universal Studios, Pepsi, AAA, Duke Energy, and Victoria’s Secret. He was a highly decorated infantry unit commander with the elite 82nd Airborne in Vietnam. Chip is married to Nancy Rainey Bell, a school administrator and attorney.
Bilijack R. Bell is a commercial real estate professional with Wilson, Hull & Neal in Atlanta. With eight years in commercial real estate, he has a solid reputation for highly creative approaches to client service. That reputation has earned him membership in both the prestigious President’s Club as well as the Million Dollar Club. His service articles have appeared in such publications as Realtor Magazine, Staff Digest, Executive Excellence, and Midas Matters.
Bilijack is a graduate of Elon College in Burlington, North Carolina, where he majored in history. He was a member of the 1989 U.S. Ambassador Soccer team and competed throughout Europe. Bilijack is married to Lisa Dickinson Bell, a middle school teacher in the Atlanta area.

Table of Contents

FOREWORD by Rich Teerlink, Retired Chairman & CEO, Harley-Davidson, Inc.
PREVIEW: You Don’t Know Jack . . . Or Do You?

Part One The Secret Side Of Magnetic Service
SECRET #1: Make Trust A Verb
SECRET #2: Focus On Customer Hopes, Not Just Needs
SECRET #3: Add “Charisma” To The Service Mix
SECRET #4: Engage The Customer’s Curiosity
SECRET #5: Give Customers An Occasional Miracle
SECRET #6: Empower Customers Through Comfort
SECRET #7: Reveal Your Character By Unveiling Your Courage
Reflection: Assessing Your Magnetic Service Style

Part Two: The Leadership Side of Magnetic Service
CHAPTER 8: Trust Thrives When Leaders Lead Naturally
CHAPTER 9: Hopes Spring Forth When Leaders Foster Revelation
CHAPTER 10: Service Can Be Charismatic If Leaders Exhibit Boldness
CHAPTER 11: Curiosity Lights Up When Leaders Learn Out Loud
CHAPTER 12: Miracle Making Happens When Leaders Inspire Engagement
CHAPTER 13: Customers Are Empowered When Leaders Promote Partnerships
CHAPTER 14: Character Is Revealed If Leaders Have Soul
About the Authors

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