Pub. Date:
Main Street Author: The Ultimate Guide for Main Street Business Owners to Author, Publish and Profit From a Short, Helpful Book

Main Street Author: The Ultimate Guide for Main Street Business Owners to Author, Publish and Profit From a Short, Helpful Book

by Mike Capuzzi


View All Available Formats & Editions
Choose Expedited Shipping at checkout for delivery by Thursday, September 30


Authoring a book to differentiate oneself and one’s business has been an effective strategy for decades, however in a time of ultra-short attention spans and time-strapped schedules most people never finish reading a book they started.

Specifically written for the local business owner, Main Street Author presents a simple and effective alternative which aligns the power and prestige of being an author with today’s consumer reality. Unlike typical “how to be an author” books, Main Street Author focuses on the specific challenges and unique opportunities local business owners have when it comes to authoring and leveraging a short, helpful book or shook™.

Inside Main Street Author you’ll discover:

  • Why a shook is the best book you can create for your business.
  • The different types of shooks to attract more customers, clients or patients.
  • Unique ways to make your shook work for you 24/7.
  • A proven, step-by-step formula for creating your own shook.

Before you think about writing a book for your business, invest an hour of your time and read Main Street Author. It is short on purpose and will open your eyes to a better, faster and easier type of customer-attraction book for you to create and for your potential customers to read.

Related collections and offers

Product Details

ISBN-13: 9781732512764
Publisher: Persistent Marketing Inc.
Publication date: 10/11/2019
Pages: 142
Product dimensions: 5.06(w) x 7.81(h) x 0.30(d)

Table of Contents

Who Should Read This Book? 1

My Promise to You 7

Introduction 9

Part 1—The Power of Being a Main Street Author

The Case for Short, Helpful Books 15

What Makes a Shook Special? 21

7 Smart Reasons to Publish Your Shook 29

12 Shook Ideas to Consider Publishing 35

Simple Tips to Create Your Shook 49

Main Street Author Marketing Strategies 53

Part 2—Shook Building Blocks

The Shook “Special Sauce” 75

Part 3—Meet a Few Main Street Authors

Julie Steinbacher, Elder Law Attorney 103

Dr. Kevin Flood, Holistic Dentist 107

Jeff Giagnocavo, Mattress Retailer 111

Part 4-How to Be a Main Street Author

Shook Publishing Opportunities 117

The Main Street Author Roadmap 121

The Main Street Author Program 123

The SMART Publisher Program 125

60-Minute Shooks 127

The Next Step 129

About Mike Capuzzi 131

Customer Reviews