Authoring a book to differentiate oneself and one’s business has been an effective strategy for decades, however in a time of ultra-short attention spans and time-strapped schedules most people never finish reading a book they started.
Specifically written for the local business owner, Main Street Author presents a simple and effective alternative which aligns the power and prestige of being an author with today’s consumer reality. Unlike typical “how to be an author” books, Main Street Author focuses on the specific challenges and unique opportunities local business owners have when it comes to authoring and leveraging a short, helpful book or shook™.
Inside Main Street Author you’ll discover:
- Why a shook is the best book you can create for your business.
- The different types of shooks to attract more customers, clients or patients.
- Unique ways to make your shook work for you 24/7.
- A proven, step-by-step formula for creating your own shook.
Before you think about writing a book for your business, invest an hour of your time and read Main Street Author. It is short on purpose and will open your eyes to a better, faster and easier type of customer-attraction book for you to create and for your potential customers to read.
Related collections and offers
|Publisher:||Persistent Marketing Inc.|
|Product dimensions:||5.06(w) x 7.81(h) x 0.30(d)|
Table of Contents
Who Should Read This Book? 1
My Promise to You 7
Part 1—The Power of Being a Main Street Author
The Case for Short, Helpful Books 15
What Makes a Shook Special? 21
7 Smart Reasons to Publish Your Shook 29
12 Shook Ideas to Consider Publishing 35
Simple Tips to Create Your Shook 49
Main Street Author Marketing Strategies 53
Part 2—Shook Building Blocks
The Shook “Special Sauce” 75
Part 3—Meet a Few Main Street Authors
Julie Steinbacher, Elder Law Attorney 103
Dr. Kevin Flood, Holistic Dentist 107
Jeff Giagnocavo, Mattress Retailer 111
Part 4-How to Be a Main Street Author
Shook Publishing Opportunities 117
The Main Street Author Roadmap 121
The Main Street Author Program 123
The SMART Publisher Program 125
60-Minute Shooks 127
The Next Step 129
About Mike Capuzzi 131