Make What You Say Pay!

Make What You Say Pay!

by Anne Miller

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Overview

Metaphor is a communication tool as old as Aristotle and as modern as the Internet-and it's the hallmark of successful communicators from Steve Jobs to President Obama. In Make What You Say Pay!, Anne presents 50+ business stories of how this technique was used to melt resistance, simplify complexity, build loyalty, and close deals. Concise, clear and with a dash of wit, Make What You Say Pay! shows how to integrate metaphors strategically into your world to get results. Stories range from the lawyer who won millions of dollars with a metaphor, to the ad executive who changed groupthink, to a U.S. President who finessed a ticklish situation with metaphor. What you say matters, and in Make What You Say Pay!, you'll discover how metaphor mastery leads to a competitive edge, higher visibility, and a stronger bottom-line.


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Product Details

ISBN-13: 9781450583879
Publisher: CreateSpace Publishing
Publication date: 07/14/2010
Pages: 164
Product dimensions: 6.00(w) x 9.00(h) x 0.35(d)

About the Author

Anne Miller is a widely respected sales and communications speaker, seminar leader, consultant, and author. She assists high profile Fortune 1000 companies in media, financial and professional service businesses sell products, services and ideas worth millions of dollars. She is the author of numerous articles as well as the book "Metaphorically Selling." Anne lives with her family in New York City.

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