Making a Living as an Artist

Making a Living as an Artist

Paperback(First)

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Product Details

ISBN-13: 9781585746361
Publisher: Rowman & Littlefield Publishers, Inc.
Publication date: 08/28/2002
Edition description: First
Pages: 288
Product dimensions: 8.40(w) x 10.90(h) x 0.80(d)

Table of Contents

Forewordxi
Part 1Industry Standards
1.An Art Career3
Overcoming Myths About Being an Artist3
Is Contemporary Art Temporary?6
You Be the Judge10
2.Pricing and Contracts14
Pricing Work: It's All a State of Mind14
Advantages of Written Contracts17
How to Negotiate Contracts20
Part 2Studio Management
3.Nuts and Bolts29
Managing a Studio in the Home29
Insurance for the Working Artist31
4.Basics40
Insuring Your Artwork40
Taxes and the Artist42
Artist/Dealer Contracts48
Part 3Presentation
5.Portfolios55
Tools of Communication55
How to Make and Use a Portable Portfolio Book59
Rethinking Presentation Packages61
Part 4Relationships
6.Galleries67
For the Artist Seeking Gallery Representation67
Making National Gallery/Representation Connections70
7.Going National/International75
Making International Connections75
Sending Art Beyond the Pale: Problems with Interstate Sales78
Market Research: Show Closings83
Part 5Alternatives to Galleries
8.Other Venues87
How to Organize an Artists' Cooperative Enterprise87
An Introduction to Art Fairs and Festivals92
How to Build a Wholesale Business94
9.Curators98
Interview with F. David Fowler, Corporate Curator98
The Benefits of Working with Art Advisors101
Marketing Out-of-This-World Art: Interview with Angela Manno, Artist/Curator103
10.Juried Shows106
Juried Competitions: Don't Give Up106
Interview with Beth Surdut, Artist109
Part 6Publicity and Advertising
11.Outreach117
Public Relations117
Getting Press: Writing and Targeting News Releases120
Exhibition Planning: Using Invitations and Press Releases As an Extension of Your Creativity125
12.Advertising128
An Introduction to Direct Mail128
Buying Ad Space in Artists' Sourcebooks137
Part 7Public Art
13.Important Contacts143
Interview with Francoise Yohalem, Public Art Consultant143
Profile of the Brea, California Slide Registry147
Interview with David Breeden, Sculptor149
14.Need to Know153
Contracts for Public Commissions153
Environmental Art156
Your Art in a Museum's Permanent Collection: Fact and Fallacy159
Part 8Ancillary Products and Activities
15.Essentials165
Licensing Your Artwork165
The Protection of Ideas167
Artist/Publisher Agreements170
Talking Stock174
Part 9Organizations Serving Artists
16.Foundations183
Creative Artists Network: A Working Alternative183
The Solitude to Create: The MacDowell Colony185
Interview with Charles C. Bergman, Executive Vice President, Pollock-Krasner Foundation187
17.Residences191
ArtHouse: Finding Live/Work Spaces for Artists191
Staging an Exhibition Texas Style: Interview with Sandra Gregor, Exec. Director, Texas Art Assn.; Introduction to the catalog of the New American Talent exhibition by John Caldwell, Curator of Painting and Sculpture, San Francisco Museum of Modern Art193
The A. Salon199
Part 10Legal Issues
18.Copyright203
Legal Definitions: Their Importance203
Final Word on Works Made for Hire?205
The Visual Artists' Rights Act of 1990210
19.Censorship216
Restrictions on Artistic Expression: Obscenity216
Fair Market Value218
Express and Implied Licenses222
Part 11The Psychology of Creativity
20.Creative Insight227
Apertures, Filters, and Fields227
Choices230
Foundations233
21.Creative Block236
Creative Blocks236
Inner Voices238
Irony241
The Observing Self244
22.Creative Energy248
Sublimation248
The Trances of Infancy250
Wandering Among Ideas253
About the Contributors259

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