Table of Contents
Dedication 7
Acknowledgments 8
Introduction to the Second Edition 10
1 Twenty-two Ways to Make Money with Boats 12
2 Starting Your Business 27
3 Accounting and Budgeting 41
4 The Insurance Plan 62
5 Online Marketing Tools 78
6 Other Marketing Tools 85
7 How to Write a Marketing Plan 105
8 How to Write a Business Plan 117
9 Boat Registration and Documentation 125
10 Passenger-Carrying Vessels: Bareboat or Crewed? 135
11 Inspection and Certification 142
12 Captains' Licenses, Certificates and Endorsements 149
13 Other Requirements for Boats and Crews 166
14 Coast Guard Investigations and Hearings 180
Appendices:
A Administrative Law Judges: Guidelines for Suspension and Revocation 188
B Checklist for Getting Underway (Six-Pack) 190
C Checklist of Small Passenger Vessel Inspection Deficiencies 192
D Coast Guard Exam Open-Book Materials 194
E Coast Guard Exam Subjects 196
F Coast Guard Points of Contact 200
G Free Help with your Business-SBA and SCORE 208
H Marine Surveyors 210
I Return on Promotion and Break-even Analysis 212
J Six Steps to Getting a Business Loan 214
K Towing and Salvage 215
Endnotes 218
Bibliography 222
Index 223