Making the Healthcare Shift: The Transformation to Consumer-Centricity

by Scott M. Davis, Jeff Gourdji

Overview

Making the Healthcare Shift is a practical guide for healthcare leaders across the globe who have the fortitude to transform their organizations to both compete and win in the age of healthcare consumerism.

Healthcare organizations finally have both the motive and means to engage and empower consumers. While healthcare organizations have recognized the need to change, they often don’t know where or how to begin. As the industry sits on the edge of transformation, marketing strategists, Scott Davis and Jeff Gourdji, reveal how traditional healthcare organizations (payers, providers, pharma companies) can prepare for the changes to come and re-invent how they engage with consumers. Making the Healthcare Shift includes over 60 executive interviews with the biggest names in healthcare and a quantitative research study. Some of these names include Mayo Clinic, Blue Cross Blue Shield plans, and Pfizer. Scott and Jeff identify five shifts organizations can make to better compete and win in this evolving landscape and offer practical advice on how to make those shifts become a reality.

Product Details

ISBN-13:	9781642791013
Publisher:	Morgan James Publishing
Publication date:	03/05/2019
Edition description:	Reprint
Pages:	212
Product dimensions:	5.40(w) x 8.40(h) x 0.50(d)

About the Author

Scott Davis is the Chief Growth Officer of Prophet, a leading strategic growth firm. In over 25 years of consulting, he has worked with GE, Johnson & Johnson, Allstate, Hershey’s, Microsoft, Boeing, Sara Lee, and many others. His work in healthcare includes Johnson & Johnson, the Blue Cross Blue Shield Association, Mayo Clinic, and other provider systems across the globe. Scott is a frequent guest lecturer at MBA programs across the country and is a contributing columnist at forbes.com and author of The Shift. He resides in Glencoe, IL.

Jeff Gourdji is a Partner and a co-leader of the healthcare practice at Prophet. Jeff brings a breadth of experience having worked extensively across the health care value chain for 20 years. His current and past clients include Mayo Clinic, Northwestern Medicine, Encompass Health, Anthem, Eli Lilly & Company and several Blue Cross Blue Shield plans. Jeff is a frequent speaker and writer and has been published or cited in Becker’s Hospital Review, Modern Healthcare, Medical Marketing & Media (MM&M), PM 360 and MediaPost. Jeff received his M.B.A. from the Universityof Chicago Booth School of Business and currently resides in Chicago, Illinois.

Editorial Reviews

"The time has come to put the consumer at the center of everything. Scott and Jeff offer a guide to that important change. It’s grounded in consumer relationships that are built on partnership and collaboration."
Andrew Dreyfus, Chief Executive Officer, Blue Cross Blue Shield of Massachusetts

“Our partners are getting more than the technology we provide -we help health care organizations become more digital and agile in nature. Scott & Jeff do a great job providing practical advice on how healthcare organizations can successfully partner with digital health companies.”
Kevin Kumler, President of Health Systems, Zocdoc

“Living the transformation in health, I know the path is not simple. That is why it is so refreshing to see the learning Scott and Jeff have brought in an extremely useful guide for change.”
David Edelman, Chief Marketing Officer, Aetna

“...This book will help healthcare leaders – in any geography - win with consumers in their markets.”
Peter Corfield, Chief Commercial Officer, Spire Healthcare, U.K.

From the Publisher