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Making The News: A Guide For Activists An Nonprofits
     

Making The News: A Guide For Activists An Nonprofits

by Jason Salzman
 

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ISBN-10: 0813340950

ISBN-13: 9780813340951

Pub. Date: 07/08/2003

Publisher: Basic Books


At a time when more and more people are becoming activists, this thoroughly revised and updated edition of Making the News explains how to generate news coverage of any important issue or nonprofit cause – and to do so within a reasonable budget. Based on interviews with professional journalists and media-savvy activists, this easy-to-use handbook

Overview


At a time when more and more people are becoming activists, this thoroughly revised and updated edition of Making the News explains how to generate news coverage of any important issue or nonprofit cause – and to do so within a reasonable budget. Based on interviews with professional journalists and media-savvy activists, this easy-to-use handbook describes how to stage media events, write distinctive news releases, contact reporters, deliver soundbites, and much more. Now including the latest information about online media coverage – including news Web sites, viral e-mail, and more – this new edition will also insure a media edge in the Internet age. The handbook's expanded sections on aggressive tactics, including extensive tips on how to create newsworthy visual imagery, provides everything needed to transform standard media events into spectacles that reporters won't ignore.

Product Details

ISBN-13:
9780813340951
Publisher:
Basic Books
Publication date:
07/08/2003
Edition description:
REV
Pages:
304
Product dimensions:
5.50(w) x 8.50(h) x 0.75(d)

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