Management Communication / Edition 3 available in Paperback
*The text provides a focused and concise approach to the key concepts.
*Includes cases with writing and speaking assignments designed for individual and group work. Additional cases can be found in the instructor's manual.
*The authors explain the material in a conversational style, then encourage students to "try it - evaluate it - perfect it."
*Students will learn to apply communication skills in various business fields.
*Many of the exercises and assignments are intended to get students to explore and use the Internet.
*A web site for the text provides an Internet guide consisting of over 600 Web addresses and descriptions, including information on job search, presentation skills, aids for business writers, and other related subjects.
|Edition description:||New Edition|
|Product dimensions:||6.00(w) x 1.25(h) x 9.00(d)|
About the Author
Arthur H. Bell is Executive Director of MBA Programs at theMasagung Graduate School of Management, University of SanFrancisco, where he is also Professor of Management Communication.He holds his PhD in English from Harvard University and is theauthor of 49 books on a variety of management, communication,language, and literature topics. Among his most recent books areWinning with Trust in Business, with R. Cohn (Pelican, 2008),Butterflies Be Gone! Banishing Speaker's Nerves (McGraw-Hill,2008), and You Can't Talk to Me That Way! Stopping Toxic Languagein the Workplace (Career Press, 2006).
Dayle M. Smith is Professor of Management and Director of theHonors Program in the School of Business and Professional Studies,University of San Francisco. She holds her PhD in Organizationalcommunication from the University of Southern California. Sheteaches undergraduate, MBA, and Executive MBA classes inLeadership, organizational behavior, teambuilding, and humanresource management. She is the author of many books in her field,including Women at Work: Leadership for a New Century (PrenticeHall, 1999) and Learning Team Skills 2e (Prentice Hall, forthcoming2009).
Table of ContentsFOUNDATIONS FOR MANAGEMENT COMMUNICATION.
Communication Directions for a New Century.
Communication Theory and Architecture.
Guidelines for Management Writing.
Management Writing Style and Collaborative Writing.
Form and Style for Business Letters.
Saying "Yes" and "No" in Letters.
Memos and E-Mail Messages.
REPORTING AND PROPOSING.
Short and Long Reports.
Proposals and Business Plans.
The Career Search, Resumes, and Interviews.
MANAGING ORAL COMMUNICATION.
Managing Interviews, Meetings, and Telephone Work.
Crisis Communication and Media Relations.
GLOBAL ISSUES IN MANAGEMENT COMMUNICATION.
Communication for Intercultural Management.
Ethics and Law for Management Communication.