The book comprehends different areas related to the activities of the managers in the field of tourism and is the result of several authors’ work. The editors tried to gather the material from those areas of management that can’t be found so often in the literature dealing with the management in tourism. The publishing of this book is a result of long term cooperation between the University of Aachen, Faculty of Economics, Institute of Economics and Didactics of Economics and the University of Maribor, Faculty of Organizational Sciences.
|Publisher:||Lang, Peter Publishing, Incorporated|
|Product dimensions:||5.83(w) x 8.27(h) x (d)|
About the Author
The Editors: Jože Jesenko was born in 1943. He studied mathematics at the University of Ljubljana where he also finished M.A. in the operations research. He has taken the degree of doctor at the University of Maribor. Today he is a full professor for the subject of quantitative methods. His research work is mainly directed in researching the methods of the multivariate analysis and its use in the solving of the problems of management. The Methods of optimizing and their use is the other field of his research. Jože Jesenko is currently lecturing statistical methods and methods of optimizing at the Faculty of Organizational Sciences.
Iwona Kiereta was born in 1967 in Poznan (Poland). She studied Economics of Tourism at the University of Poznan followed by a Master Programme of European Studies at the University of Aachen. Her fields of research are European Economic Integration and Didactics of Economics. She has been lecturing at the Institute of Didactics of Economics at the Faculty of Economics at University of Aachen since 1999.
Table of Contents
Contents: Jože Jesenko: Preface – Iwona Kiereta: Preface – Tomaž Kern: Introduction of Process Organization in Tourism – Gabrijel Devetak: Marketing in Tourism – Jože Florjančič/Mojca Bernik: Human Resource Management in Tourism and the Role of the Management Team – Tone Ljubič/Marko Ferjan: Planning in the Tourist Industry – Franci Potokar/Jurij Jug: Management and Human Resources: Their Role and Influence on Adult Education Dealing with the Needs of Modern Tourism – Karl Pütz: The Necessity for New Media in the Tourist Industry - the Increasing Significance of the Optimisation of Business Travel with the Aid of Internet Technology – Rok Ovsenik/Janja Jerman: Opportunities and Contradictions Involved in the Development of a Tourist Destination: A Model of Tourism Management in the Area of the Slovene Alps – Drago Vuk/Marjan Senegačnik: Environmental Protection as an Important Factor in the Tourist Industry – Zvone Balantič: Media Advertising in Tourism – Mićo Mrkaić: Two Quantitative Aspects of Government Guarantees in Tourism – Manca Jesenko/Polona Novak/Jože Jesenko: Statistical Tools in Tourist Industry Research.