Management Lessons from Mayo Clinic: Inside One of the Most Admired Service Organizations

Management Lessons from Mayo Clinic: Inside One of the Most Admired Service Organizations

by Leonard L. Berry

Audiobook(MP3 on CD)

$24.99

Product Details

ISBN-13: 9781543663723
Publisher: Brilliance Audio
Publication date: 10/31/2017
Product dimensions: 5.25(w) x 6.75(h) x 0.50(d)

About the Author

Leonard L. Berry, PhD, is University Distinguished Professor of Marketing at Mays Business School, Texas A&M University.

Kent Seltman, PhD, is Emeritus Chair of Marketing at Mayo Clinic, having served as Director of Marketing from 1992 to 2006.

Table of Contents


Acknowledgments     xi
The 100-Year Brand     1
Preserving a Patient-First Legacy     19
Practicing Team Medicine     49
Practicing Destination Medicine     67
Partnering for Leadership     93
Hiring for Values-and Talent     131
Orchestrating the Clues of Quality     159
Creating, Extending, and Protecting the Brand     185
Investing in Tomorrow's Organization     223
Realizing Human Potential     251
Index     267

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