Management Mistakes and Successes / Edition 4 available in Paperback
- Pub. Date:
Offering insights into the art of managerial decision making, this book presents contrasting cases of management errors and triumphs and the lessons learned from them. This edition contains more global, ethical and total quality management applications. Case studies involve such nationally known companies as IBM, Wal-Mart, Continental Airlines and Genentech.
|Edition description:||Older Edition|
|Product dimensions:||6.02(w) x 9.02(h) x 0.83(d)|
Table of Contents
Partial table of contents:
IBM: The Giant Tumbles in Coping with Change.
Coca-Cola's Classic Planning Blunder.
Contrast—Southwest Airlines: Finding a Strategic Window of Opportunity.
Sears: An Organizational Morass.
Continental Airlines: Confrontational Destruction of an Organization.
FLAWED LEADERSHIP AND STRATEGY EXECUTION.
Harley Davidson: Relinquishing Dominance to a Foreign Upstart.
Gilbert: Flawed Crisis Management.
Contrast—Chrysler's Great Turnaround.
United Way: Where Were the Controls?.
Days Inns—Disavowing Standards for the Sake of Growth.
Customer Abuses: Cigarettes, Health Clubs, Small Loans.
Conclusions—What Can Be Learned?.