ISBN-10:
0471000876
ISBN-13:
9780471000877
Pub. Date:
01/28/1994
Publisher:
Wiley
Management Mistakes and Successes / Edition 4

Management Mistakes and Successes / Edition 4

by Robert F. Hartley

Paperback

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Product Details

ISBN-13: 9780471000877
Publisher: Wiley
Publication date: 01/28/1994
Edition description: Older Edition
Pages: 432
Product dimensions: 6.02(w) x 9.02(h) x 0.83(d)

Table of Contents

Partial table of contents:

PLANNING BLUNDERS.

IBM: The Giant Tumbles in Coping with Change.

Coca-Cola's Classic Planning Blunder.

Contrast—Southwest Airlines: Finding a Strategic Window of Opportunity.

ORGANIZATIONAL MISHANDLING.

Sears: An Organizational Morass.

Continental Airlines: Confrontational Destruction of an Organization.

FLAWED LEADERSHIP AND STRATEGY EXECUTION.

Harley Davidson: Relinquishing Dominance to a Foreign Upstart.

A.C.

Gilbert: Flawed Crisis Management.

Contrast—Chrysler's Great Turnaround.

ATROPHIED CONTROLS.

United Way: Where Were the Controls?.

Days Inns—Disavowing Standards for the Sake of Growth.

ETHICAL VIOLATIONS.

Customer Abuses: Cigarettes, Health Clubs, Small Loans.

Conclusions—What Can Be Learned?.

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