Management Science Applications in Tourism and Hospitality

Management Science Applications in Tourism and Hospitality

by Zheng Gu

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Product Details

ISBN-13: 9781317708612
Publisher: Taylor & Francis
Publication date: 01/27/2014
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 126
File size: 4 MB

Table of Contents

  • Preface (Zheng Gu)
  • A Multi-Criteria Approach to Destination Benchmarking: A Case Study of State Tourism Advertising Programs in the United States (Karl W. Wöber and Daniel R. Fesenmaier)
  • An Exploratory Investigation of Multiunit Restaurant Productivity Assessment Using Data Envelopment Analysis (Dennis Reynolds)
  • Hotel Labor Productivity Assessment: A Data Envelopment Analysis (Bo A. Hu and Liping A. Cai)
  • Using Data Envelopment Analysis for Measuring and Benchmarking Productivity in the Hotel Sector (Marianna Sigala)
  • Modeling Tourism Demand: A Decision Rules Based Approach (Rob Law, Carey Goh, and Ray Pine)
  • Initially Testing an Improved Extrapolative Hotel Room Occupancy Rate Forecasting Technique (Rob Law)
  • Forecasting in Short-Term Planning and Management for a Casino Buffet Restaurant (Clark Hu, Ming Chen, and Shiang-Lih Chen McCain)
  • Applying City Perception Analysis (CPA) for Destination Positioning Decisions (Sara Dolnicar and Klaus Grabler)
  • Index
  • Reference Notes Included

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