Management Science Operations Research: A Strategic Perspective

Management Science Operations Research: A Strategic Perspective

by Peter C. Bell

Hardcover

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Product Details

ISBN-13: 9780324001587
Publisher: South-Western
Publication date: 07/01/1998

Table of Contents

Preface ix
About the Author xi
Introduction xiii
An Introduction to Strategic Management Science
1(16)
A View of the Corporation
2(1)
Decision Making
3(2)
The Future for Management Science
5(3)
The Decision-Making Process
8(2)
Two Useful Frameworks
10(2)
Summary
12(1)
Cases
13(4)
Eurotunnel: The Folkestone Terminal
13(1)
Decommissioning Nuclear Power Stations
14(3)
Models and Model Building
17(24)
Models in Management Decision Making
19(1)
Types of Model
20(1)
Management Issues Surrounding the Modeling Process
21(1)
An Example of Decision Making with a Spreadsheet Model
22(2)
Building Useful Models
24(3)
Summary
27(1)
Management Science Model Builders at Work
28(9)
Models for Project Management
28(4)
Modeling Inventory Decision Making
32(1)
Bombardier versus Transmanche Link
33(1)
Information Systems Strategy Development at Sainsbury's
34(3)
Cases
37(4)
Video Mart Outlet, Inc.
37(1)
Professional Media, Inc.
38(3)
Analyzing Sequential Decisions
41(52)
Basic Elements of a Decision
42(1)
A Useful Model for Helping to Understand Decision Situations
42(2)
An Example: Testing an Athlete for Drug Use
44(3)
Coping with Uncertainty Using Probabilities
47(1)
Axioms of Probabilities
47(1)
Expected Value
48(1)
Incorporating Expected Values into the Decision Tree: Roll-back
49(2)
Contingency Analysis
51(2)
Decision Analysis In Action
53(10)
The S.S. Kuniang
53(3)
Du Pont Believes that Decision and Risk Analysis Contributes to Achieving Outstanding Financial Results
56(1)
Operations Risk Management at a Major Bank
57(2)
Research and Development Project Selection at the Gas Research Institute
59(4)
Cases
63(30)
Mike's Self-Service
63(2)
Gilbert & Gilbert
65(1)
Research and Development at ICI: Anthraquinone
66(1)
Laying Oil and Gas Pipelines in the North Sea
67(3)
Listerine Lozenges
70(3)
St. Swithin's Hospital
73(4)
Brent-Harbridge Developments, Inc.
77(6)
Michigan Auto Products, Inc.
83(7)
PCB Manufacturing, Inc.
90(3)
Thinking Simultaneously
93(70)
The AB Company
94(1)
Identifying Simultaneous Decision Problems
95(1)
Form of the General Mathematical Programming Problem
96(6)
Learning from the Solution: Postoptimality Analysis
102(2)
Software for Solving Mathematical Programming Problems
104(15)
Mathematical Programming In Action
119(11)
Formulating Animal Feed for Farmers
119(1)
Scott Paper Used Linear Programming for Forest Resource Allocation
120(1)
Optimizing Vehicle Routing Problems
121(1)
AT&T's Telemarketing Site Selection System
122(3)
Mathematical Programming at Military Airlift Command
125(1)
Optimization of Poultry Operations at Sadia
126(4)
Cases
130(33)
Red Brand Canners
130(3)
Nesbitt Thomson: Monthly Payment Plan---Series 30
133(2)
DOFASCO---Fuel Management
135(1)
AgrEvo International, Inc.
136(2)
Bishop's University: Class Scheduling
138(3)
Northwest Newsprint, Inc.
141(5)
Berbarian Ball Bearings, Inc.
146(5)
New England Feed Supply
151(2)
Petro Pipe Lines Corporation
153(6)
Kuwait's Al-Manakh Stock Market
159(4)
Simulating the Future
163(60)
Deterministic Simulation
164(2)
Stochastic (or Monte Carlo) Simulation
166(3)
Developing a Stochastic Simulation Model
169(4)
The Tennessee Tour Bus Company
173(10)
Large-scale Simulation Models
183(2)
Animation and Simulation
185(3)
What the Manager Needs to Know
188(1)
Simulation in Action
188(9)
Simulation at Kentucky Fried Chicken
188(3)
Keeping Ahead of the $2 Billion Canal
189(2)
War Games with the U.S. Military
191(1)
Ideas Take Flight
192(1)
Vilpac Truck Manufacturing
193(4)
Cases
197(26)
Superior Grain Elevator, Inc.
197(3)
Birmingham Megatron, Inc.
200(3)
BOFASCO, Limited: Lance Desulfurizing Plant
203(3)
Babcock and Wilcox: Consolidated Forecasting
206(6)
Columbus---America Discovery Group and the S.S. Central America
212(11)
Management Science/Operations Research in Support of Management Decision Makers
223(74)
Changing Technology of Management
223(8)
Artificial Intelligence and Decision Support Systems
231(2)
What Is a Knowledge-based Systems?
233(3)
What Makes Expert Systems Different?
236(1)
Storing Knowledge and Making Ineferences
236(2)
Examples of KBS Applications
238(2)
Integrating Data, Models, and Knowledge Through Advanced Decision Support Systems
240(2)
Decision-making Systems
242(1)
Management Issues
243(1)
Summary
244(1)
DSS in Action
244(15)
System Operations Advisor at United Airlines
244(1)
Du Pont's Audit Portfolio DSS
245(2)
Arachne DSS at NYNEX
247(1)
CoverStory: A KBS to Write Marketing News from Data
248(1)
Cotton Insect Consultant for Expert Management
249(2)
XCON at Digital Equipment Corporation
251(2)
Expert Systems at Du Pont
253(6)
Cases
259(38)
Janice McCallum, R.N., Manager Nursing Service
259(2)
CON-TEST: An Expert System at a Steel Works
261(4)
A Well-Known Business School
265(4)
Mutual Life Assurance Company: The Knowledge Engineering Group
269(4)
Carpenter Electronics Limited
273(6)
Harrison, Young, Pesonen, and Newell, Inc.: Direct Response TV, the Super-Tel Campaign
279(8)
The Stephen B. Roman
287(10)
Management Science/Operations Research as a Strategic Weapon
297(72)
Corporate Strategy, Competitive Strategy, and Distinctive Competencies: A Short Primer
298(1)
Management Science/Operations Research Activities and Sustainable Competitive Advantage
299(14)
Characteristics of Firms with Strategic Operations Research Activities
313(1)
Summary
314(1)
Strategic MS/OR in Action
315(22)
American Airlines
315(8)
Winning Management Science/Operations Research at ABB Electric
323(2)
McDermott International
325(3)
Citgo Petroleum Corporation
328(3)
Tackling the Cost of Health Care
331(2)
Les Enterprise GIRO, Inc.
333(4)
Cases
337(32)
Ohio Polymer, Inc.
337(3)
ProBut Hydrocarbon, Inc.
340(6)
Airline Flight Crew Scheduling
346(2)
Babcock and Wilcox: Consolidated Forecasting
348(1)
Innovis Interactive Technologies
348(6)
Pro-Forms, Inc.
354(10)
National Car Rental
364(5)
Index 369

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