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McGraw-Hill Companies, The
Managerial Economics / Edition 8

Managerial Economics / Edition 8


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Product Details

ISBN-13: 9780072871746
Publisher: McGraw-Hill Companies, The
Publication date: 03/12/2004
Edition description: Older Edition
Pages: 720
Product dimensions: 8.00(w) x 8.70(h) x 1.26(d)

Table of Contents

PrefacePart I: Some Preliminaries 1. Managers, Profits, and Markets 2. Demand, Supply, and Market Equilibrium 3. Marginal Analysis for Optimal Decision Making 4. Basic Estimation Techniques Part II: Demand Analysis 5. Theory of Consumer Behavior 6. Elasticity and Demand 7. Demand Estimation and Forecasting Part III: Production and Cost Analysis 8. Production and Cost in the Short Run 9. Production and Cost in the Long Run 10. Production and Cost Estimation On the Website: Special Topic Module 1: Linear Programming Part IV: Profit-Maximization in Various Market Structures 11. Managerial Decisions in Competitive Markets 12. Managerial Decisions for Firms with Market Power 13. Strategic Decision Making in Oligopoly Markets Part V: Advanced Managerial Decision Making 14. Advanced Techniques for Profit Maximization 15. Decisions Under Risk and Uncertainty On the Website: Special Topic Module 2: Investment Decisions APPENDIX: STATISTICAL TABLES ANSWERS TO TECHNICAL PROBLEMS INDEX

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