×

Uh-oh, it looks like your Internet Explorer is out of date.

For a better shopping experience, please upgrade now.

Managerial Economics: Foundations of Business Analysis and Strategy / Edition 11
     

Managerial Economics: Foundations of Business Analysis and Strategy / Edition 11

by Christopher Thomas, S. Charles Maurice
 

See All Formats & Editions

ISBN-10: 0078021715

ISBN-13: 9780078021718

Pub. Date: 10/05/2012

Publisher: McGraw-Hill Higher Education

The goal of Thomas and Maurice's Managerial Economics is to teach students the economic way of thinking about business decision and strategy. This edition continues to develop critical thinking skills and provides students with a logical way of analysing both the routine decisions of managing the daily operations of a business as well as the longer-run

Overview

The goal of Thomas and Maurice's Managerial Economics is to teach students the economic way of thinking about business decision and strategy. This edition continues to develop critical thinking skills and provides students with a logical way of analysing both the routine decisions of managing the daily operations of a business as well as the longer-run strategic plans that seek to manipulate the actions and reactions of rival firms.

Managerial Economics is a self-contained textbook that requires no previous training in economics. While maintaining a rigorous style, this book is designed to be one of the most accessible books in managerial economics from which to teach and learn because of its clarity of presentation and strong end of chapter problems. Rather than parading students quickly through every interesting or new topic in microeconomics and industrial organization, this 11th edition instead carefully develops and applies the most useful concepts for business decision making and strategic planning.

Product Details

ISBN-13:
9780078021718
Publisher:
McGraw-Hill Higher Education
Publication date:
10/05/2012
Edition description:
List
Pages:
768
Sales rank:
837,105
Product dimensions:
9.20(w) x 8.20(h) x 1.30(d)
Age Range:
18 Years

Related Subjects

Table of Contents

Part I: Some Preliminaries

CHAPTER 1: Managers, Profits, and Markets

CHAPTER 2: Demand, Supply, and Market Equilibrium

CHAPTER 3: Marginal Analysis for Optimal Decisions

CHAPTER 4: Basic Estimation Techniques
Part II: Demand Analysis

CHAPTER 5: Theory of Consumer Behavior

CHAPTER 6: Elasticity and Demand

CHAPTER 7: Demand Estimation and Forecasting

Online Topic 1: Estimating and Forecasting Industry Demand for Price-Taking Firms
Part III: Production and Cost Analysis

CHAPTER 8: Production and Cost in the Short Run

CHAPTER 9: Production and Cost in the Long Run

CHAPTER 10: Production and Cost Estimation

Online Topic 2: Linear Programming
Part IV: Profit-Maximization in Various Market Structures

CHAPTER 11: Managerial Decisions in Competitive Markets

CHAPTER 12: Managerial Decisions for Firms with Market Power

CHAPTER 13: Strategic Decision Making in Oligopoly Markets
Part V: Advanced Managerial Decision Making

CHAPTER 14: Advanced Pricing Techniques

Online Topic 3: Pricing Multiple Products Related in Production

CHAPTER 15: Decisions under Risk and Uncertainty

CHAPTER 16: Government Regulation of Business

Online Topic 4: The Investment Decision

APPENDIX: STATISTICAL TABLES

Customer Reviews

Average Review:

Post to your social network

     

Most Helpful Customer Reviews

See all customer reviews