Managerial Economics for Decision Making available in Paperback
- Pub. Date:
- Macmillan Education UK
|Publisher:||Macmillan Education UK|
|Product dimensions:||7.44(w) x 9.69(h) x 0.03(d)|
About the Author
LINDA JULEFF is Senior Lecturer in Economics, School of Accounting and Economics at at Napier University, Edinburgh, Scotland.
Table of Contents
Business Objectives.- The Economic Environment.- Demand Estimation and Forecasting.- Cost Concepts and Cost Estimation Techniques.- Pricing in Theory and Practice.- Non-Price Competition.- Investment Decisions and Capital Constraints.- Traditional versus DCF Method of Investment Appraisal.- Risk and Uncertainty in Investment Appraisal.- Investment Decisions in the Public Sector.- Case Study Siting a Processing Plant.- Managerial Decisions and the Firm's Competitive Strategy.
What People are Saying About This
'Has a clear practical agenda and provides a compact but rigorous account of relevant concepts... the style is interactive, with excellent self-assessment questions throughout each chapter to prompt readers to think about the practical significance of ideas as they are introduced. This book would work very well as the basis for a one-semester course for those in tune with its approach.' - Times Higher Education Supplement