ISBN-10:
0333961110
ISBN-13:
9780333961117
Pub. Date:
06/14/2003
Publisher:
Macmillan Education UK
Managerial Economics for Decision Making

Managerial Economics for Decision Making

by John Adams, Linda Juleff

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Product Details

ISBN-13: 9780333961117
Publisher: Macmillan Education UK
Publication date: 06/14/2003
Edition description: 2003
Pages: 360
Product dimensions: 7.44(w) x 9.69(h) x 0.03(d)

About the Author

JOHN ADAMS is Professor of Economics, School of Accounting and Economics at Napier University, Edinburgh, Scotland.

LINDA JULEFF is Senior Lecturer in Economics, School of Accounting and Economics at at Napier University, Edinburgh, Scotland.

Table of Contents

Business Objectives.- The Economic Environment.- Demand Estimation and Forecasting.- Cost Concepts and Cost Estimation Techniques.- Pricing in Theory and Practice.- Non-Price Competition.- Investment Decisions and Capital Constraints.- Traditional versus DCF Method of Investment Appraisal.- Risk and Uncertainty in Investment Appraisal.- Investment Decisions in the Public Sector.- Case Study Siting a Processing Plant.- Managerial Decisions and the Firm's Competitive Strategy.

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From the Publisher

'Has a clear practical agenda and provides a compact but rigorous account of relevant concepts... the style is interactive, with excellent self-assessment questions throughout each chapter to prompt readers to think about the practical significance of ideas as they are introduced. This book would work very well as the basis for a one-semester course for those in tune with its approach.' - Times Higher Education Supplement

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