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Managerial Economics / Edition 7

Managerial Economics / Edition 7

by William F. SamuelsonWilliam F. Samuelson
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An introduction to managerial economics for students and professionals

Managers face decisions every day, and this book examines the main ones managers must address that can be guided by economic analysis. Managerial Economics, 8th Edition is suitable for undergraduate students and MBA candidates, as well as executives and other business professionals. The role of economics in management is presented in three main sections. The sections cover: pricing decisions, market competition, and decision-making applications. Topics addressed within the book's sections range from monopolies and oligopolies to demand analysis and optimal pricing.

Product Details

ISBN-13: 2901118041580
Publisher: Wiley
Publication date: 12/06/2011
Edition description: Older Edition
Pages: 784
Product dimensions: 6.50(w) x 1.50(h) x 9.50(d)

About the Author

William F. Samuelson and Stephen G. Marks are the authors of Managerial Economics, 8th Edition, published by Wiley.

Table of Contents

Chapter 1 Introduction to Economic Decision Making

Section I: Decisions within Firms

Chapter 2 Optimal Decisions Using Marginal Analysis

Chapter 3 Demand Analysis and Optimal Pricing

Chapter 4 Estimating and Forecasting Demand

Chapter 5 Production

Chapter 6 Cost Analysis

Section II: Competing within Markets

Chapter 7 Perfect Competition

Chapter 8 Monopoly

Chapter 9 Oligopoly

Chapter 10 Game Theory and Competitive Strategy

Chapter 11 Regulation, Public Goods, and Benefit-Cost Analysis

Section III: Decision-Making Applications

Chapter 12 Decision Making under Uncertainty

Chapter 13 The Value of Information

Chapter 14 Asymmetric Information and Organizational Design

Chapter 15 Bargaining and Negotiation

Chapter 16 Linear Programming

Chapter 17 Auctions and Competitive Bidding (available online)

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