Managing Advertising & Marketing Legal Issues is an authoritative, insider's perspective on common legal issues associated with advertising and marketing campaigns. Featuring partners from some of the nation's leading law firms, these experts guide the reader through the evaluation of a campaign and offer best practices for working with clients, including understanding the client's business goals, managing expectations and timing concerns, and developing an effective and ongoing attorney-client relationship. These top lawyers discuss addressing IP issues, counseling clients on the legality of sweepstakes and special promotions, avoiding litigation, substantiating claims, and responding to investigations by government agencies. Additionally, these leaders interpret the legal issues surrounding new developments in advertising and new media, including privacy concerns and "green marketing," as well as international advertising. The different niches represented and the breadth of perspectives presented enable readers to get inside some of the great legal minds of today, as these experienced lawyers offer up their thoughts around the keys to success within this ever-evolving field.
Inside the Minds provides readers with proven business intelligence from C-Level executives (Chairman, CEO, CFO, CMO, Partner) from the world's most respected companies nationwide, rather than third-party accounts from unknown authors and analysts. Each chapter is comparable to an essay/thought leadership piece and is a future-oriented look at where an industry, profession or topic is headed and the most important issues for the future. Through an exhaustive selection process, each author washand-picked by the Inside the Minds editorial board to author a chapter for this book.
|Product dimensions:||5.40(w) x 8.40(h) x 0.70(d)|