Managing Creative Enterprises - Creative industries - Booklet no. 3

Managing Creative Enterprises - Creative industries - Booklet no. 3

by Xavier Greffe

Paperback

$24.00

Overview

This introductory booklet is intended to be used by creative individuals and business entrepreneurs both (1) as a tool to understand the specifics of the creative market and the major challenges facing creative enterprises in terms of financing, marketing or managing intellectual property assets, and (2) as a practical guide to assist managers and creators in addressing these challenges and setting up and running viable creative businesses.

Product Details

ISBN-13: 9789280517019
Publisher: Renouf Pub Co Ltd
Publication date: 09/10/2011
Pages: 154
Product dimensions: 8.27(w) x 11.69(h) x 0.33(d)

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