Managing Cultural Differences / Edition 9

by Robert T. Moran

Overview

In today’s global business environment, it is vital that individuals and organizations have sophisticated global leadership skills. Communication and understanding of different cultures is paramount to business success.

This new edition of the bestselling textbook, Managing Cultural Differences, guides students and practitioners to an understanding of how to do business internationally, providing practical advice on how competitive advantage can be gained through effective cross-cultural management. Crises in the Middle East, the weakening of some emerging markets, and the value of diversity and inclusion are just a few examples of contemporary issues discussed in this text, which also introduces a completely new chapter on global business ethics.

With a wealth of new examples, case studies and online materials, this textbook is required course reading for undergraduates, postgraduates and MBA students alike, as well as being a vital tool for anybody selling, purchasing, travelling or working internationally.

Product Details

ISBN-13:	2900415717358
Publisher:	Taylor & Francis
Publication date:	04/16/2014
Edition description:	Revised
Pages:	612
Product dimensions:	7.50(w) x 9.70(h) x 1.50(d)

About the Author

Robert T. Moran is Professor Emeritus of International Management at Thunderbird School of Global Management, USA.

Neil Remington Abramson is Associate Professor of Management at Simon Fraser University, Canada.

Table of Contents

1. Managing Cultural Differences in a Changing Global World

2. Global Leaders and Communicating Across Cultures

3. Global Negotiating Skills

4. Women Leaders in Global Business

5. Motivating the Global Workforce: The Case for Diversity and Inclusion

6. Global Leadership in Emerging Markets

7. Comparative and International Strategy in a Global Business Environment

8. Global Teams

9. Global Business Ethics

10. Managing Global Transitions

11. Doing Business in the Middle East

12. Doing Business in Latin America

13. Doing Business in East Asia

14. Doing Business in South and Southeast Asia and Australia

15. Doing Business in Europe

16. Doing Business in Africa

17. Doing Business in North America