ISBN-10:
0761826319
ISBN-13:
9780761826316
Pub. Date:
08/25/2003
Publisher:
UPA
Managing Customer Value: Essentials of Product Quality, Customer Service, and Price Decisions / Edition 356

Managing Customer Value: Essentials of Product Quality, Customer Service, and Price Decisions / Edition 356

by Bill Dodds

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Product Details

ISBN-13: 9780761826316
Publisher: UPA
Publication date: 08/25/2003
Pages: 356
Product dimensions: 6.20(w) x 8.82(h) x 1.01(d)

About the Author

William B. Dodds is Professor of Marketing, Fort Lewis College, Colorado.

Table of Contents

Chapter 1 Preface Chapter 2 The Value Package: The Product Quality, Customer Service and Price Link Chapter 3 Product and Service Quality Chapter 4 Customer Service Chapter 5 Price Chapter 6 Cost Factors for Value Decisions Chapter 7 Demand Factors for Value Decisions: An Economic Perspective Chapter 8 Demand Factors for Value Decisions: A Consumer Behavioral Perspective Chapter 9 Competition Factors for Value Decisions Chapter 10 Value Strategies Chapter 11 Making Profitable Value Decisions Chapter 12 Appendix: Cases and Critical Incidents in Managing Customer Value Chapter 13 About the Author

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